Why Podcasts are Crucial to Any Marketing Campaign with Brandy Whalen
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About Brandy Whalen
Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele.
Topics discussed in this episode with time stamps
0:00 – 1:20 Brandy’s Bio
1:20 – 2:11 Save every day at your favorite spots with Raise. Use my link to get $5 off your first card.
2:11 – 5:07 Marketing Essentials Moment: Podcasting 101
5:07 – 5:27 Welcome to Peppershock Media’s Marketing Expedition Podcast
5:27 – 6:00 Welcome, Brandy!
6:00 – 10:05 Brandy’s background
10:05 – 14:42 Networking through podcasts
14:42 – 19:05 Tips for being a better interviewee
19:05 – 21:45 What to expect from a podcast campaign
21:45 – 25:21 Emerging trends
25:21 – 29:33 Marketing tactics
29:33 – 35:38 Useful resources
35:38 – 37:09 Advice for getting started
37:09 – 38:55 What Brandy would’ve asked herself
38:55 – 40:08 If Brandy had an unlimited budget
40:08 – 40:50 How to contact Brandy
40:50 – 41:19 Thank you, Brandy!
41:19 – 42:00 Thanks for listening! Share this podcast, give us a review, and enjoy your marketing journey!
42:00 – 42:30 Join the Marketing Expedition Community today!
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