How to Bring Humans and Search Bots Together with Jeff Coyle
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Jeff Coyle
About Jeff Coyle
Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
Topics discussed in this episode with time stamps
0:00 – 0:47 Jeff’s Background
1:49 – 5:00 Marketing Essentials Moment
5:00 – 5:18 Welcome to Peppershock Media’s Marketing Expedition podcast
5:18 – 8:50 Welcome, Jeff
8:50 – 13:35 Tips from Jeff
13:35 – 18:42 Considerations for Search Engine Optimization
18:42 – 25:02 Helpful tools to measure performance
25:02 – 31:10 Jeff’s success stories
31:10 – 33:52 Advice from Jeff
33:52 – 34:43 How to connect with Jeff
34:43 – 36:00 MarketMuse’s offerings
36:00 – 40:34 Voice Search Optimization
40:34 – 41:18 Thank you, Jeff
41:18 – 41:50 Content strategy webinar
41:50 – 42:22 Thank you for listening
42:22 – 42:53 Join the Marketing Expedition Community today!
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