Episode
93

How Sponsorship Helps Businesses Grow Their Brands with Ken Ungar

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Ken Ungar

About Ken Ungar

Ken Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and Indy Car. He’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports. Ken’s experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, inspired him to pen his second book, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ken’s also a veteran of the airwaves; you can find his interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chicago Tribune, Washington Post, Sports Business Journal.

Topics discussed in this episode with time stamps

0:00 – 1:58 Ken’s Bio

1:58 – 2:50 Sweatcoin https://www.peppershock.com/offers/

2:50 – 6:10 Marketing essentials

6:10 – 6:32 Welcome to Peppershock Media’s Marketing Expedition podcast

6:32 – 7:10 Welcome Ken

7:10 – 7:50 Ken’s journey

7:50 – 9:06 What is a sponsorship?

9:06 – 10:41 Firestone sponsorship story

10:41 – 12:13 Brand building with sponsorships

12:13 – 14:15 Sponsorship fulfillment

14:15 – 15:00 Lead generation

15:00 – 17:03 Why Ken works in sponsorships

17:03 – 19:29 Nonprofit sponsorships

19:29 – 23:00 Price structure of sponsorships

23:00 – 26:35 Most effective trinkets/tools for sponsorships

26:35 – 26:50 How to connect with Ken https://chargesponsorship.com/

26:50 – 27:45 Free and useful sponsorship tools

27:45 – 28:07 Thanks Ken

28:07 – 28:27 Thank you for listening

28:27 – 28:57 Join https://themarketingexpedition.com today!

Links to resources mentioned in this episode

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