Branding Success in the Nightlife Industry with Steve Adelman
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Steve Adelman
About Steve Adelman
Widely recognized as the co-founder of the Avalon Nightlife brand, and with a career spanning over thirty years, Steve Adelman has earned a reputation for combining creativity and bottom-line economics into acclaimed projects worldwide. Since 1990, over eighteen million self-expression and entertainment seekers have walked through the doors of Adelman’s venues. Adelman received a BA from Kalamazoo College and an MA in Economics from Boston College. His first book, Nocturnal Admissions, is a humorous, behind-the-scenes look at the nightlife industry in five major cities and will be released later this year by Santa Monica Press.
Topics discussed in this episode with time stamps
0:00 – 2:26 About Steve
2:26 – 5:27 Marketing Essentials Moment
6:38 – 7:06 Welcome to Peppershock Media’s Marketing Expedition podcast
7:06 – 7:12 Welcome Steve
7:12 – 12:01 Steve’s journey
12:01 – 16:26 Successful tactics
16:26 – 18:26 Customer experience
18:26 – 23:01 “Nocturnal Admissions”
23:01 – 25:11 Steve’s advice
25:11 – 27:19 Helpful resources
27:19 – 29:12 Importance of location
29:12 – 30:20 Steve’s next steps
30:20 – 30:54 Thank you, Steve
30:54 – 31:23 How to connect with Steve
31:23 – 31:33 Thank you for listening
31:33 – 32:09 Join the Marketing Expedition Community today!
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