The Power and Payoffs of Creativity in the Workplace with Susan Meier

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Susan Meier

About Susan Meier

Susan Hamilton Meier is a brand strategist and visual artist and the founder of Susan Meier Studio. In her consulting practice, she helps marketing and sales teams across the healthcare ecosystem grow their brands and envision innovative ways to electrify their work. Drawing on her work as an artist, she brings a fresh, creative perspective to strategy. At The Boston Consulting Group, where Susan began her career, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design, and has had the privilege to work with some of the world’s leading corporations, including Unilever, Pepsico, Kellogg’s, Mars, Samsung, Genentech, and Novartis. Susan holds a BA in art history from Dartmouth and an MBA from Harvard. Her own creative output includes paintings, sculptures, jewelry, and children.

Topics discussed in this episode with time stamps

00:00 – 1:40 Susan’s bio

1:40 – 2:53 Schedule Once https://www.peppershock.com/product/schedule-once-offer/

2:53 – 6:07 Marketing Essentials

6:07 – 6:26 Welcome to Peppershock Media’s Marketing Expedition Podcast

6:26 – 8:10 Welcome Susan

8:10 – 11:15 Susan’s pathway

11:15 – 16:36 Current work

16:36 – 22:53 Successful experiences

22:53 – 28:10 Learning from experiences

28:10 – 34:55 Potential trends

34:55 – 40:00 Susan’s work structure

40:00 – 43:14 Susan’s brand promise

43:14 – 47:35 Resources

47:35 – 48:00 Thank you, Susan

48:00 – 48:30 How to connect with Susan https://www.susanmeierstudio.com/electrify-your-work

48:30 – 48:50 Thank you for listening

48:50 – 49:29 Join https://themarketingexpedition.com/ today!

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