Episode
80

Understanding Audio Out-of-Home™ Advertising with Paul Brenner

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Paul Brenner

About Paul Brenner

With more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. He also serves as a member of the DPAA Research and Standards Committee. In this program, Brenner collaborates with other passionate advertising industry leaders and advocates for all the positive impacts that are being made in the digital media landscape.

Topics discussed in this episode with time stamps

00:00 – 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 – 1:13 About Paul

1:13 – 2:13 https://www.peppershock.com/product/raise-5-off-your-first-card/

2:13 – 2:55 Interested in being a guest/sponsor?

2:55 – 6:34 Rhea’s Marketing Essentials

6:34 – 7:15 Welcome Paul

7:15 – 7:58 Paul’s background

7:58 – 10:25 The story of Audio Out of Home™

10:25 – 16:36 Overview of Audio Out of Home™

16:36 – 19:34 Paul’s marketing tips

19:34 – 23:08 Utilizing the media plan

23:08 – 24:53 Improving from experiences

24:53 – 26:24 Afterthought vs. Forethought

26:24 – 29:27 First-party Data vs. Third-party data

29:27 – 31:27 Education within the industry

31:27 – 34:34 Paul’s advice

34:34 – 38:21 Inspirations and aspirations

38:21 – 39:49 How to connect with Paul

39:49 – 40:11 Thank you, Paul

40:11 – 40:29 Thanks for listening

40:29 – 40:58 Join https://themarketingexpedition.com/ today!

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