Episode
79

How to Promote a Book with Carrie Severson

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Carrie Severson

About Carrie Severson

Carrie Severson is the CEO of The Unapologetic Voice House, an independent publishing agency. She has been in the storytelling space for more than 20 years. After being published by an independent publisher, she spent five years pitching literary agents in the hopes of being published traditionally. She desperately wanted that traditional publishing deal. After 100 rejections from literary agents, she launched the company that could help women just like her – unapologetic in their story and looking for support. Now, she has the opportunity to walk the journey of developmental editing, publishing, and mentoring aspiring female authors throughout the world. After spending two decades in the storytelling world, she knows how to get a great book out into the marketplace.

Topics discussed in this episode with time stamps

00:00 – 00:31 Welcome Carrie Severson, the CEO of The Unapologetic Voice House

00:31 – 01:30 Rhea’s Marketing Essential Moment, check out this great offer here: https://www.peppershock.com/audit/

01:30 – 06:09 Welcome your host and Peppershock Media CEO, Rhea Allen

06:09 – 09:25 Things to know when publishing your book

09:25 – 10:37 Promoting your book

10:37 – 11:08 Importance of book trailers

11:08 – 12:53 2 sets of eyes on everything

12:53 – 14:23 What makes a good book cover

14:23 – 15:15 The book spine

15:15 – 17:00 The key to a great book title

17:00 – 22:09 Importance of voice-over talent

22:09 – 26:17 Pre-sale launch

26:17 – 28:07 Pricing your book

28:07 – 30:12 Finding your niche

30:12 – 33:41 More tips to promoting your book

33:41 – 34:56 Book launch during a pandemic

34:56 – 37:13 Importance of a marketing budget

37:13 – 43:07 Publishing on Amazon

43:07 – 45:21 How to get ahold of Carrie

45:21 – 45:52 Thank you, Carrie

45:52 – 46:10 Thank you for tuning in to The Marketing Expedition Podcast

46:10 – 46:36 Join https://themarketingexpedition.com/ today!

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Links to resources mentioned in this episode

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