The Future of Podcasting with Darrell Calton
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Darrell Calton
About Darrell Calton
Darrell Calton, a 38-year radio veteran, has been at the helm of Iliad Media Group, formerly known as Impact Radio Group, since August of 2008. Calton, an experienced CEO of the broadcast industry, manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho.
Topics discussed in this episode with time stamps
00:00 – 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic
1:39 – 2:02 Welcome to the Marketing Expedition Podcast
2:02 – 4:18 Darrell Calton and the Iliad Group’s Background
4:18 – 8:34 All About the new Podcast Platform App: Listen Boise Experience
8:34 – 11:14 Discussion of the Apps Unique Features
11:14 – 13:27 How Others Have Utilized the App
13:27 – 15:24 App’s Opportunity Aspect for Marketers and Advertisers
15:24 – 17:37 Benefits of Podcasting and it’s Growth throughout the Pandemic
17:37 – 20:05 Benefits of Using the Listen Boise App
20:05 – 24:50 Darrell Breaks Down the App’s Creation Process
24:50 – 28:44 Evolution of Radio and Its Listeners
28:44 – 30:45 What’s Next for Listen Boise
30:45 – 31:33 Thanks, Darrell! Go to listenboise.com to download the app and start listening today!
31:33 – 31:51 Thanks for listening, find more podcasts online at peppershock.com
31:51 – 32:20 Join the Marketing Expedition Community today!
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