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The World of Food, Beverage, and Wellness Brands with Diana Fryc

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Diana Fryc

About Diana Fryc

Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family.

Topics discussed in this episode with time stamps

00:00 – 00:20 Welcome to The Marketing Expedition Podcast

00:20 – 01:55 Introducing Diana Fryc

01:55 – 03:55 History of Retail Voodoo

03:55 – 06:12 Retail Voodoo Areas of Expertise – Foundation Brand Building

06:12 – 08:24 Clients They Attract- Risk Takers

08:24 – 11:02 Branding from the Inside Out: REI Example

11:02 – 16:44 How did Diana get where she is now

16:44 – 21:48 Helping consumer packaged goods through COVID-19

21:48 – 23:39 Marketing strategies for Retail Voodoo

23:39 – 25:45 Natural Products Expo Event and Outdoor Retailer Show

25:45 – 32:11 Favorite foods and companies they have worked with

32:11 – 35:22 Overview of certified B-Corp

35:22 – 38:52 Diana’s mentors

38:52 – 42:33 Recommended books and podcasts

42:33 – 44:15 Diana’s social contacts: LinkedIn, and Email

44:15 – 45:48 Where she sees herself in 5 years

45:48 – 47:21 Last Words: Find a goal and be Patient

47:21 – 47:54 Closing and find more at

47:54 – 48:23 Visit to find more

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