The Evolution of Local Media and Innovative Advertising Strategies with Jessica Hagan
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Jessica Hagan
About Jessica Hagan
Jessica is the President and General Manager for KTVB Media Group. Before joining Idaho’s News Channel 7 in 2020, Jessica was the Director of Sales for the KING 5 Media Group in Seattle. Jessica started her career in local news at Northwest Cable News before going on to various sales and business development leadership positions.
Jessica earned a BA in Broadcast Journalism from the Murrow College of Communication at Washington State University, and her MBA from the Albers School at Seattle University.
Outside of work, Jessica enjoys attending concerts, traveling, and spending time with her husband, sons and bulldog. Jessica is proud of her non-profit and community work, serving on the boards of the Boise Metro Chamber of Commerce, the Idaho State Broadcasting Association and the Wassmuth Center for Human Rights. Additionally, she serves on the Regional Council for the Idaho Community Foundation.
Topics discussed in this episode with time stamps
00:00 – 00:28 “No longer are we typically recommending that someone place all of their dollars with us in a broadcast schedule to be effective. Certainly people come to us and that’s how they want to work with us, and we will work with them in that way. But if we’re working with a business, we’re doing the production, we’re doing all of these pieces, we’re usually recommending some sort of mix that’s like 50-50, like 50% streaming, really targeted towards an audience that is very bottom of the funnel that’s going to convert, and then we’re doing 50% more broad awareness.” — Jessica Hagan
00:29 – 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:47 – 02:01 About Jessica
02:02 – 11:06 Marketing Essentials Moment: Building Trust with Local Media
11:07 – 16:30 Welcome to the show, Jessica!
16:31 – 18:01 Transitioning from Seattle to Boise
18:02 – 20:34 KTVB’s Legacy and Community Connection
20:35 – 22:43 The Evolution of News Reporting
22:44 – 24:48 Adapting to Audience Consumption Trends
24:49 – 26:55 The Role of Social Media in News Consumption
26:56 – 29:11 The Shift to Multi-Skilled Journalists
29:12 – 33:11 AI in Journalism: Tools and Policies
33:48 – 36:04 Expanding Spanish Language News Coverage
36:05 – 39:03 Agricultural Reporting: Connecting with the Community
39:04 – 41:04 Excitement for Upcoming Sports Seasons
41:05 – 43:18 The Importance of Live Sports in Community Engagement
43:19 – 49:50 Advertising Journey: First Steps with KTVB
49:51 – 51:05 Consumer Behavior
51:06 – 53:45 Streaming Marketing Campaign
53:46 – 57:12 Earned Media Marketing Tool
57:13 – 58:45 Reach out to Jessica
58:46 – 59:12 Thank you so much, Jessica! Share this podcast, give us a review, and enjoy your marketing journey!
59:13 – 59:58 Join the Marketing Expedition Community today!
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