Building a Personal Brand vs. a Company Brand with Jen Dalton
Subscribe at any of the services listed above. 👌
And if you like what you hear, please consider leaving us a 5 star review!
Jen Dalton
About Jen Dalton
Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James.
As a certified master personal brand strategist, author, and international speaker, Jen works with Fortune 500 companies, national associations, and clients of all sizes to design tailored strategies for brand positioning, digital presence, and leadership development. She is the author of The Intentional Entrepreneur (2016), Listen (2020), and contributed chapters to Mastering the Corporate Chess Game (December 2025) and Speak Your Way to Sales (December 2025). Jen serves on the Georgetown Entrepreneurship Advisory Board, is an approved Vistage keynote speaker, and actively supports various business and nonprofit groups in the Washington, DC area. She is an adjunct professor at Georgetown University, teaching Entrepreneurship 101 to the veterans participating in the Dog Tag Foundation.
Known for her pragmatic, actionable guidance, Jen is passionate about empowering individuals and organizations to stand out, craft compelling messages, and drive impact through intentional branding.
Topics discussed in this episode with time stamps
00:00 – 00:15 “Personal branding is not personal bragging, right? What I want people to think about is you’ve had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton
00:16 – 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:34 – 02:15 Jen’s Background
02:16 – 10:16 Marketing Essentials Moment: The Power of Color in Branding
10:17 – 12:56 Welcome to the show, Jen!
12:57 – 17:49 Becoming an Author
17:50 – 23:06 Success Stories from Clients
23:07 – 25:22 Launching a New Brand
25:23 – 27:37 Leveraging Creativity
28:14 – 31:47 Identifying the Ideal Client
31:48 – 33:53 The Importance of Personal Branding
33:54 – 39:00 Challenges and Opportunities in Marketing
39:01 – 40:14 Building Meaningful Relationships
40:15 – 41:22 Nostalgia Economy
41:23 – 45:55 Recommended Tools for Marketers
45:56 – 51:27 The Role of AI in Content Creation
51:28 – 52:27 Reach out to Jen Dalton
52:28 – 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!
53:15 – 54:00 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
Links to resources mentioned in this episode
Check out Rhea’s Marketing Expedition Webinars
Thanks for listening to this episode of the Marketing Expeditions Podcast. If you like what you heard today, please subscribe and leave us a review on iTunes, Spotify, or Amazon Music.
The Marketing Expedition Podcast is powered by Peppershock Media, an award-winning full-service advertising, marketing, and video production company.
