Building Relationships and Networks: The Power of Community Marketing with Amy Vaughan
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Amy Vaughan
About Amy Vaughan
A rebel with a cause and creative force who transforms both brands and leaders–I bring 15+ years of enterprise creative leadership to purpose-driven innovation. As an award-winning Creative Director, I’ve created campaigns for global brands including Ford, P&G, Walmart, and Humana, consistently pushing boundaries while delivering measurable impact.
Today, I serve multiple missions: As CEO of Together Digital, I lead a platform that empowers 500+ women in digital and tech through strategic networking and community building. As an executive coach, I guide creative leaders and entrepreneurs to lead with authenticity, helping them navigate the intersection of innovation, purpose, and operational excellence.
Topics discussed in this episode with time stamps
00:00 – 00:22 “When it comes to networking, it feels like a chore. I say the word, and it feels dirty. Like in my body, I feel the word ‘networking,’ and I don’t like it. But at the end of the day, when I change it to ‘relationship building,’ I get the warm fuzzies. So, it’s a little bit of a mindset shift. It’s really looking at it as a form of connecting, and connecting is a form of self-care, which is something we all need to be doing.” — Amy Vaughan
00:23 – 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:42 – 01:45 About Amy
01:46 – 08:45 Marketing Essentials Moment: The Power of User-Generated Content
08:46 – 11:57 Welcome to the show, Amy!
11:58 – 14:04 Career Pivots: Moving to England and Freelancing
14:05 – 19:05 The Birth of Together Digital: Empowering Women in Tech
19:06 – 23:00 The Marketer Collaborative: A New Creative Space
23:01 – 25:01 Fostering Collaboration Over Competition
25:02 – 26:41 The Importance of Networking and Referrals
27:18 – 30:17 Building Trust and Support Among Women
30:18 – 32:04 Engaging Events: Masterclasses and Peer Groups
32:05 – 38:09 The Power of Asking for Help
38:10 – 42:14 The Role of Coaching in Employee Development
42:15 – 44:10 Future Aspirations: Creating Inclusive Spaces
44:11 – 46:46 Reflecting on Personal Growth and Community Impact
46:47 – 47:31 Reach out to Amy Vaughan (https://www.linkedin.com/in/amypvaughan/)
47:32 – 48:08 Thank you so much, Amy! Share this podcast, give us a review, and enjoy your marketing journey!
48:09 – 48:55 Join the Marketing Expedition Community today!
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