Mastering College Marketing Strategies for Success with Shellee Howard
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Shellee Howard
About Shellee Howard
Shellee Howard is the Founder and CEO of College Ready and CR Future Now, a Certified Independent College Strategist, and a best-selling author. A member of HECA and SOFA, she helps students gain admission to their best-fit colleges—often debt-free.
As a mother of four, Shellee has firsthand experience with college success. Her son graduated debt-free from Harvard, earned his MD from UCSD, and is now an Orthopedic Surgery Resident at UCLA. Her daughter earned her BSN debt-free and became an RN in 2021.
A sought-after speaker and consultant, Shellee has guided hundreds of students worldwide to top universities, ensuring they graduate debt-free and land jobs they love.
Topics discussed in this episode with time stamps
00:00 – 00:35 “I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don’t have a business plan, you’re either going to run out of money or ideas. And that’s with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that’s what it’s all about. It’s all about the plan.” — Shellee Howard
00:36 – 00:55 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:56 – 02:13 Shellee’s Bio
02:14 – 08:46 Marketing Essentials Moment: Clickbait and Switch
08:47 – 12:45 Welcome to the show, Shellee!
12:46 – 16:12 Starting College Planning Early
16:13 – 17:25 The Role of High School Counselors in College Planning
17:26 – 18:59 Addressing the Fear of Student Debt
19:00 – 23:41 Tips for First-Generation College Students
24:18 – 27:22 Finding Legitimate Scholarship Resources
27:23 – 30:14 Differentiating Yourself in College Applications
30:15 – 31:17 The Value of an Outside Perspective
31:00 – 32:40 Resources from Shellee
32:41 – 33:11 College-Ready Plan
33:12 – 33:41 Thank you so much, Shellee! Share this podcast, give us a review, and enjoy your marketing journey!
33:42 – 34:28 Join the Marketing Expedition Community today!
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