Measure What Matters: Creating Authenticity in Your Social Media with Karlyn Ankrom
Subscribe at any of the services listed above. 👌
And if you like what you hear, please consider leaving us a 5 star review!
Karlyn Ankrom
About Karlyn Ankrom
Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.
Topics discussed in this episode with time stamps
00:00 – 00:19 “For me, I’m a big proponent of followers don’t matter because what really matters is your engagement and whether they’re actually engaging. So I think finally, publishers are starting to say, OK, yes, let’s look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom
00:20 – 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 – 01:31 Karlyn’s Bio
01:32 – 09:10 Marketing Essentials Moment: Developing the Media Plan
09:11 – 11:32 Welcome to the show, Karlyn!
11:33 – 13:59 Niche down and focus on helping authors
14:00 – 18:23 Heart-centered entrepreneurs
18:24 – 22:24 Fan Firestarter framework
22:25 – 25:32 Engagement vs. vanity metrics
26:24 – 30:28 Tactics for growth
30:29 – 32:33 The power of relationships
32:34 – 34:54 Making it easy for clients
34:55 – 36:41 Collaboration and co-promotion
36:42 – 37:40 Reach out to Karlyn at Oh Snap! Social
37:41 – 38:48 Embrace authenticity
38:49 – 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!
39:26 – 40:12 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
Links to resources mentioned in this episode
Check out Rhea’s Marketing Expedition Webinars
Thanks for listening to this episode of the Marketing Expeditions Podcast. If you like what you heard today, please subscribe and leave us a review on iTunes, Spotify, or Amazon Music.
The Marketing Expedition Podcast is powered by Peppershock Media, an award-winning full-service advertising, marketing, and video production company.
