Marketing Strategies in a Zero-Click Environment with Lorraine Ball
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Lorraine Ball
About Lorraine Ball
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion to help small business owners succeed
Today, this successful entrepreneur, author, and professional speaker enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.
She brings creative ideas, practical tips, and decades of real-world experience to every conversation.
Topics discussed in this episode with time stamps
00:00 – 00:16 “I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that’s fine. But each campaign needs to attract one.” — Lorraine Ball
00:17 – 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 – 01:35 Lorraine’s Background
01:36 – 09:45 Marketing Essentials Moment: Rise of Video Marketing
09:46 – 12:05 Lorraine, welcome to the show!
12:06 – 14:00 Three Key Elements for a Marketing Plan
14:01 – 15:39 Identifying Your Customer
15:40 – 17:39 Understanding Your Competitors
17:40 – 20:11 Defining Your Marketing Objectives
20:12 – 28:24 Success Story
29:11 – 36:00 Encouraging User Engagement and Content Creation
36:01 – 39:00 The Power of Contests for User-Generated Content
39:01 – 42:02 Understanding Zero Click Strategies
42:03 – 44:39 Creating Engaging Short-Form Content
44:40 – 50:58 The Importance of Direct Messaging for Links
50:59 – 55:24 Advice for Students Entering the Workforce
55:25 – 55:49 How to connect with Lorraine
55:50 – 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!
56:38 – 57:23 Join the Marketing Expedition Community today!
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