Building a Marketing Team from Scratch with Nathan Yeung
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Nathan Yeung
About Nathan Yeung
Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan’s agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some.
Topics discussed in this episode with time stamps
00:00 – 00:13 “Everyone thinks they know what they’re doing. And that’s fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it’s probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung
00:14 – 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:32 – 01:08 Nathan’s Background
01:09 – 07:54 Marketing Essentials Moment: Marketing Terms that You Need to Know – Part 1
07:55 – 09:46 Welcome to the show, Nathan!
09:47 – 12:58 Starting “Find Your Audience”
12:59 – 16:58 Trust and Empowerment in Client Relationships
16:59 – 18:09 Agency vs. In-House Marketing
18:10 – 20:26 Ideal Marketing Team Structure
21:28 – 25:22 Success Stories and Building Process
25:23 – 27:45 Demand Generation Strategies
27:46 – 30:01 Channel Specialization
30:02 – 35:43 Sales vs. Marketing Touchpoints
35:44 – 38:57 Tools and Metrics for Measuring KPIs
38:58 – 40:29 B2B Businesses
40:30 – 43:02 Visit: Find Your Audience
43:03 – 45:50 Positioning and Avoiding the Middle
45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey!
46:24 – 47:09 Join the Marketing Expedition Community today!
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