Mastering the Art of E-Commerce Advertising with Samir Balwani

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Samir Balwani

About Samir Balwani

Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express.

Topics discussed in this episode with time stamps

00:00 – 00:25 “We talk a lot about how creative is really important in the advertising world, and it is, and I don’t want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we’re going to enter into that stage where, because we can’t target as well as we used to be able to, we’ll have to create creative that resonates with the audience we want it to and doesn’t resonate with the audience we don’t want it to.” — Samir Balwani

00:26 – 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:45 – 01:25 Samir’s Bio

01:26 – 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth

09:31 – 10:34 Welcome to the show, Samir!

10:35 – 15:33 Five Stages of E-commerce Success

15:34 – 20:37 Importance of First-Party Data

20:38 – 23:42 Adapting to Changes in Digital Advertising

23:43 – 25:11 Role of AI in Marketing

25:12 – 29:32 Case Study: Success Story with a Consumer Goods Brand

29:33 – 32:10 Balancing Risk and Innovation in Marketing

32:11 – 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.

33:04 – 36:29 Advice for Aspiring Digital Marketers

36:30 – 38:30 Marketing Strategies for QRY

38:31 – 42:08 Staying Ahead in the Marketing Industry

42:09 – 42:36 Reach out to Samir

42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey!

43:06 – 43:51 Join themarketingexpedition.com today!

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