The Benefits of Being a Podcast Guest to Market Your Business with Christina Lenkowski
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Christina Lenkowski
About Christina Lenkowski
Seasoned podcast publicist and educator, Christina Lenkowski, shares her journey from working in PR to discovering the power of podcast guesting for her online business. With over 15 years of experience, she has helped numerous entrepreneurs, speakers, and authors boost their credibility and become go-to experts in their industries by appearing on podcasts.
Topics discussed in this episode with time stamps
00:00 – 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix.” — Christina Lenkowski
00:17 – 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 – 01:56 Christina’s Background
01:57 – 10:49 Marketing Essentials Moment: Email Subject Lines
10:50 – 14:24 Christina, welcome to the show!
14:25 – 16:17 The Impact of Podcasts on Business
16:18 – 20:05 Tracking ROI (Return on Investment) from Podcast Guesting
20:06 – 23:16 The Importance of Sharing Podcast Episodes
23:17 – 27:55 Building Relationships with Podcast Hosts
27:56 – 31:04 Leveraging Podcast Appearances for Brand Growth
31:05 – 33:15 The Evolution of Podcasting
33:16 – 34:17 Hashtag Strategy in Publicity
35:08 – 43:56 When to Hire a Publicist?
43:57 – 47:46 The Growth of Podcast Listening
47:47 – 49:03 Reach out to Christina. Visit Publicity x Christina
49:04 – 50:32 Maximizing Podcast Guest Appearances
50:33 – 57:07 Encouragement to Embrace Podcast Opportunities
57:08 – 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey!
58:50 – 59:37 Join the Marketing Expedition Community today!
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