Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen
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Drew Allen
About Drew Allen
As co-owner and Chief Operating Officer of Peppershock Media, Drew has many duties, including campaign strategy and client relations. Drew also shoots, edits, and makes magic with motion graphics while creating campaign deliverables using his master-class working knowledge of software, equipment, social media, and service-oriented personality.
Topics discussed in this episode with time stamps
00:00 – 00:16 “The name Peppershock is a variation, a play on Rhea’s maiden name because it’s so memorable. She didn’t want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name.” — Drew Allen
00:17 – 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 – 01:12 Welcome to the show, Drew!
01:13 – 01:49 Celebrating the 200th Episode
01:50 – 04:30 Drew’s Background and Meeting Rhea
04:31 – 07:29 Challenges in Seattle and Moving Back to Boise
07:30 – 10:02 Starting a Business and Marriage
10:03 – 12:46 Origin of the Name Peppershock
12:47 – 16:20 Building Brand Recognition
16:21 – 19:14 First Successful Client Project
19:15 – 22:57 Hiring Employees and Expanding Offerings
22:58 – 26:58 Understanding Audience and Marketing Impact
28:01 – 33:04 Targeted Advertising and Connected TV
33:05 – 38:50 Marketing Advice and Business Growth
38:51 – 42:30 Understanding Accounting and Finance
42:31 – 42:21 Distinguished Alumni Recognition
42:22 – 46:30 Recognizing Long-Term Clients and Team Members
46:31 – 47:50 Family Support and Work-Life Balance
47:51 – 49:03 Peppershock Media and The Marketing Expedition Community
49:04 – 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey!
51:20 – 52:05 Join the Marketing Expedition Community today!
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Links to resources mentioned in this episode
Check out Rhea’s Marketing Expedition Webinars
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