Not a member yet? 😳 Join the Marketing Expedition Membership today and take your marketing to a whole new level!

Episode
198

Branding 101: Creating a Successful University Marketing Campaign with David Johnston

Ranked TOP 5% of 3 million+ Podcasts ★ 

David Johnston

About David Johnston

David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.

Topics discussed in this episode with time stamps

00:00 – 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road.” — David Johnston

00:19 – 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 – 02:24 David’s Background

02:25 – 14:53 Marketing Essentials Moment: Educational Marketing

14:54 – 16:25 David, Welcome to the show!

16:26 – 18:18 Member of Distinguished Alumni

18:19 – 25:25 Alumni Association

25:26 – 31:43 Boise State’s “Unbridled” Campaign

31:44 – 36:50 Boise State’s Three Priorities

36:51 – 44:06 Athletics Engagement

44:07 – 46:30 Role of Volunteers

46:31 – 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.

47:21 – 48:59 Be a Part of The Campaign for Boise State

49:00 – 54:34 Alumni Engagement Survey

54:35 – 1:02:03 Increasing Alumni Engagements

1:02:04 – 1:04:05 The Five R’s

1:04:06 – 1:07:57 Boise State’s Strong Brand

1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey!

1:08:47 – 1:09:36 Join themarketingexpedition.com today

 

 

Like what you hear, but need more information?

Meet with Rhea Allen: peppershock.com/book-rhea/

Links to resources mentioned in this episode

Listen to more podcasts: themarketingexpedition.com/podcasts

Check out Rhea’s marketing expedition webinars: themarketingexpedition.com/webinars/

Thanks for listening to this episode of the Marketing Expeditions Podcast. If you like what you heard today, please subscribe and leave us a review on iTunesSpotify, or Amazon Music.

The Marketing Expedition Podcast is powered by Peppershock Media, an award-winning full-service advertising, marketing, and video production company. Want to learn more? Visit: peppershock.com

Hide Player
Powered by Peppershock Media

Pin It on Pinterest

Share This