Branding 101: Creating a Successful University Marketing Campaign with David Johnston

Topics discussed in this episode with time stamps

00:00 – 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road.” — David Johnston

00:19 – 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 – 02:24 David’s Background

02:25 – 14:53 Marketing Essentials Moment: Educational Marketing

14:54 – 16:25 David, Welcome to the show!

16:26 – 18:18 Member of Distinguished Alumni

18:19 – 25:25 Alumni Association

25:26 – 31:43 Boise State’s “Unbridled” Campaign

31:44 – 36:50 Boise State’s Three Priorities

36:51 – 44:06 Athletics Engagement

44:07 – 46:30 Role of Volunteers

46:31 – 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.

47:21 – 48:59 Be a Part of The Campaign for Boise State

49:00 – 54:34 Alumni Engagement Survey

54:35 – 1:02:03 Increasing Alumni Engagements

1:02:04 – 1:04:05 The Five R’s

1:04:06 – 1:07:57 Boise State’s Strong Brand

1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey!

1:08:47 – 1:09:36 Join the Marketing Expedition Community today!

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