Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett

00:00 – 00:21 “Google has announced that in 2024 they’re going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well.” — Aaron Burnett

00:22 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 – 01:45 Aaron’s Background

01:46 – 06:22 Marketing Essentials Moment: Google’s Anti-Scam Ad Policy

06:23 – 08:50 Welcome to the show, Aaron!

08:51 – 12:28 Values-driven culture

12:29 – 14:20 Delivering joy in the workplace

14:21 – 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

15:22 – 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)

17:14 – 20:30 New digital tracking guidelines

20:31 – 24:13 Custom tracking implementation

24:14 – 27:10 Boosting performance with first-party data

27:11 – 31:37 Performance marketing in the privacy-first world

31:38 – 35:14 Evolving digital marketing trends

35:15 – 36:31 Visit: Wheelhouse Digital Marketing Group

36:32 – 36:56 Thank you so much, Dilyana! Share this podcast, give us a review, and enjoy your marketing journey!

36:57 – 37:43 Join the Marketing Expedition Community today!

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