Understanding SEO and Google Ads with Brandon Leibowitz
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Brandon Leibowitz
About Brandon Leibowitz
Brandon Leibowitz founded and runs SEO Optimizers. A digital marketing firm that focuses on increasing online traffic for small and medium-sized businesses, which then converts into clients, sales, and leads. His roles include search engine optimization, email marketing campaigns, developing an affiliate network, optimizing paid ads on Google AdWords, and constructing social media accounts.
Topics discussed in this episode with time stamps
00:00 – 00:11 “Google doesn’t really trust what you put on a website. I could put keywords all over any website; It’s not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz
00:12 – 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:30 – 01:12 Brandon’s background
01:13 – 09:09 Marketing Essentials Moment: LinkedIn Marketing
09:10 – 12:14 Welcome to the show, Brandon!
12:15 – 15:09 Using keywords to develop audience trust
15:10 – 19:32 Voice search optimization
19:33 – 21:23 Optimizing your website for search engines and voice search
21:24 – 25:09 What is Schema and how can it help your brand with SEO?
25:10 – 28:33 Humanizing AI-written content
29:35 – 35:02 Tools and variations to assist you in improving your search engine ranking
35:03 – 37:45 Ad Costs: How It works in marketing
37:46 – 40:52 Creating a more niche and targeted strategy
40:53 – 43:47 Providing value and personalization
43:48 – 45:06 Using videos to increase traffic to your website
45:07 – 46:24 Reach out to Brandon at Seo Optimizers
46:25 – 47:18 Thank you so much, Brandon! Enjoy your marketing journey!
47:19 – 48:06 Join the Marketing Expedition Community today!
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