Looking at the Future of Digital Marketing with Ashley Cline

Topics discussed in this episode with time stamps

00:00 – 00:22 “Every single one of your customers is an influencer. Even if they don’t have a big following on social media; they have friends, they have family; they are talking to people. Just because they don’t have a large following doesn’t mean they don’t have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline

00:23 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 – 01:47 Ashley’s Bio

01:48 – 07:41 Marketing Essentials Moment (Digital Advertising)

07:42 – 10:01 Welcome to the show, Ashley!

10:02 – 12:46 Low cost of customer acquisition

12:47 – 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every single purchaser into additional customers and brand advocates.

16:01 – 18:42 Ashley’s frustration with medical marketing

18:43 – 23:51 Continuing education and network growth

23:52 – 27:36 Partnering with agencies

27:37 – 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

28:29 – 34:23 The Future of Ice Cream Social

34:24 – 36:00 Gamification and tracking success

36:01 – 37:57 Tracking cookies and revenue attribution

37:58 – 41:45 The dashboard and reporting

41:46 – 44:00 Micro-influencer marketing

44:01 – 45:59 Learn more about Ice Cream Social

46:00 – 46:50 Thank you so much, Ashley! Enjoy your marketing journey!

46:51 – 47:35 Join the Marketing Expedition Community today!

Like what you hear, but need more information?

Meet with Rhea Allen