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The Big Shift in TV and the Future of CTV Advertising with Tony Marlow

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Tony Marlow

About Tony Marlow

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.

Topics discussed in this episode with time stamps

00:00 – 00:24 In the context of using data to ensure relevance, I think that’s one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just “spray and pray”. —Tony Marlow

00:25 – 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:42 – 01:22 Tony’s Background

01:23 – 15:20 Marketing Essentials Moment (Estimating Process as an Agency)

15:21 – 15:55 Welcome to the show, Tony!

15:56 – 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing

20:19 – 26:13 Having the opportunity to be performance storytellers as marketers

26:14 – 29:54 Relevance drives effectiveness

29:55 – 34:12 Tailoring your messaging based on viewership habits

34:13 – 37:56 Generative AI capabilities

37:57 – 41:46 Feeding the AI learning machines

41:47 – 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to to apply for a special offer for friends of this podcast.

42:37 – 48:02 The trend toward ad-supported models

48:03 – 51:57 Subscription cycling

51:58 – 53:50 Optimizing discoverability and voice search features

53:51 – 58:47 Shift in podcast listenership

58:48 – 1:03:21 Brand demand and field command

1:03:22 – 1:06:38 Career aspirations

1:06:39 – 1:07:30 Reach further with LG Ads Solutions.

1:07:31 – 1:08:41 Thank you so much, Tony! Share this podcast!

1:08:42 – 1:09:12 Give us a Review! Enjoy your marketing journey!

1:09:13 – 1:09:59 Join today



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