Closing the Gap Between Marketing and Sales with Deanna Shimota
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Deanna Shimota
About Deanna Shimota
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded on a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal of helping other organizations travel down this same path of success.
Topics discussed in this episode with time stamps
00:00 – 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota
00:27 – 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:45 – 01:35 Deanna’s Bio
01:36 – 05:35 Marketing Essentials Moment: Social Activation
05:36 – 08:34 Welcome to the show, Deanna!
08:35 – 11:26 Difference between Lead Generation and Demand Generation Programs
11:27 – 14:38 Strategy – Narrowing down your audience
14:39 – 15:31 Content – Creating content for every stage of the funnel
15:32 – 19:07 Distribution – Getting that content out there
19:08 – 23:27 Building out digital footprints at the brand awareness stage
23:28 – 26:46 Getting the right audience for Your Webinars
27:38 – 33:23 AI and Chat GPT
33:24 – 37:35 Rhea and Deanna discuss company culture
37:36 – 41:00 Focus on the long-term goal
41:01 – 43:13 Podcast: The Demand Gen Fix @ growthmodemarketing.com/podcast
43:14 – 44:40 Thank you so much, Deanna! Share this podcast!
44:31 – 45:05 Give us a review! Enjoy your marketing journey!
45:06 – 45:53 Join the Marketing Expedition Community today!
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Links to resources mentioned in this episode
Check out Rhea’s Marketing Expedition Webinars
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