Aligning Your Business Model, Goals, and Marketing Strategy

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Jacob Baadsgaard

About Jacob Baadsgaard

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people’s life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he’s not juggling his many roles within Disruptive, you’ll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.

Topics discussed in this episode with time stamps

00:00 – 00:27 “Most businesses just pick up a number out of the air and say, “Let’s grow to that number!” But there’s no rationale behind it. There’s no “why” behind it. And that’s where a lot of the unnecessary suffering comes from trying to grow up businesses.” — Jacob Baadsgaard

00:28 – 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:47 – 01:46 Jacob’s Background

01:47 – 04:07 Marketing Essentials Moment: Online Communities

04:08 – 06:15 Welcome to the show, Jacob!

06:16 – 09:30 Disruptive Advertising

09:31 – 12:04 Connecting with the motivations behind the company

12:05 – 16:19 Identifying your customer’s pain points

16:20 – 19:27 The value of aligning with the brand, with the goal, and with the strategies

19:28 – 20:22 Strike Tax Advisory is leading the way in an $18B+ tax incentives market. Strike’s in-house R&D and Employee Retention tax experts discover unclaimed government credits available to businesses. Strike is helping small and large businesses reinvest this assistance back into the business to continue growing.

20:23 – 26:40 EOS – Entrepreneurial Operating System

26:41 – 29:20 Resources that had been transformational for Jacob

29:21 – 32:41 What’s the thing you are most afraid to share that you shouldn’t share today, Jacob?

32:42 – 36:00 Where do you see yourself in the next 5 to 10 years?

36:01 – 40:55 Jacob’s target clientele

40:56 – 44:11 Rhea and Jacob discuss workplace culture.

44:12 – 45:12 Feel free to reach out and connect with Jacob. Visit: disruptiveadvertising.com

45:13 – 46:11 Jacob, thank you so much! Share this podcast!

46:12 – 46:59 Give us a review, and I’ll give you some shout-outs!

47:00 – 47:46 Join The Marketing Expedition Community today!


Like what you hear, but need more information?
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Links to resources mentioned in this episode

Listen to more podcasts: themarketingexpedition.com/podcasts

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