How to Thrive in the Influence Economy with Kurt Uhlir
Subscribe at any of the services listed above. 👌
And if you like what you hear, please consider leaving us a 5 star review!
Kurt Uhlir
About Kurt Uhlir
Kurt Uhlir is a globally recognized marketer, operator, and speaker. He’s built and run businesses from start-up to over $500M in annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years and the agent businesses behind them to identify what works and what doesn’t in modern marketing.
Topics discussed in this episode with time stamps
00:00 – 00:17 “Cost-per-click has gone up in the last like 12 months. So, this is not the time for most businesses to have the extra margin to be dumping a whole bunch into Pay-per-click…” — Kurt Uhlir
00:18 – 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:38 – 01:50 Kurt’s Background
01:51 – 07:55 Marketing Essentials Moment: Brand Awareness
07:56 – 09:38 Welcome to the show, Kurt!
09:39 – 13:50 Location-based Marketing
13:51 – 18:02 Evolution of Social Media Management Tools
18:03 – 24:51 Influencer Marketing Advantages
24:52 – 27:42 Effectiveness of follow-ups
28:33 – 32:00 Learn to Diversify
32:01 – 33:33 Books that Kurt recommends for High-Growth Leaders
33:34 – 36:40 Establishing a healthy company culture as a Servant leader
36:41 – 41:24 Displaying empathy at the workspace
41:25 – 48:19 Market Competition for Real Estate
48:20 – 53:03 Utilizing AI technology and machine learning tools
53:04 – 54:28 Repurposing your content to appeal to the right audience
54:29 – 55:42 Kurt helps people build great companies! Visit: kurtuhlir.com
55:43 – 56:04 Thank you so much, Kurt!
56:05 – 56:42 Share this podcast! Enjoy your marketing journey!
56:43 – 57:28 Join the Marketing Expedition Community today!
Like what you hear, but need more information?
Links to resources mentioned in this episode
Check out Rhea’s Marketing Expedition Webinars
Thanks for listening to this episode of the Marketing Expeditions Podcast. If you like what you heard today, please subscribe and leave us a review on iTunes, Spotify, or Amazon Music.
The Marketing Expedition Podcast is powered by Peppershock Media, an award-winning full-service advertising, marketing, and video production company.
