How to Launch an Effective PPC Campaign with Ben Lund
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Ben Lund
About Ben Lund
After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben’s 15 years of digital marketing experience have given him concrete insights into what works and what doesn’t.
Topics discussed in this episode with time stamps
00:00 – 00:18 “PPC can be a real strong engine for growth, so long as the amount that you’re paying for traffic is lower than the value of it.” — Ben Lund
00:19 – 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast
01:05 – 16:04 Marketing Essentials Moment: Cold Calling
16:05 – 16:35 Welcome to the show, Ben!
16:36 – 18:58 Ben’s Background
18:59 – 22:50 Sales solicitation through Cold Calling
22:51 – 27:57 PPC – Pay Per Click Marketing
27:58 – 31:17 Conversion rate optimization tools
31:18 – 36:22 Using Google Data Studio to produce a data visualization
37:14 – 42:31 Getting ready for an email marketing audit with your client
42:32 – 47:39 Establishing trust through a value-driven email marketing campaign
47:40 – 49:15 E-commerce and sales
49:16 – 53:52 Where are your customers?
53:53 – 57:52 How to market in the event of a possible recession
57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers
1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group
1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey!
1:02:54 – 1:03:41 Join the Marketing Expedition Community today!
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