Building Great Digital Marketing Strategies with Chris Madden
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Chris Madden
About Chris Madden
Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance.
Topics discussed in this episode with time stamps
00:00 – 00:15 “Now we can optimize for people who open it up instead of people who just sign up.”
00:16 – 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:36 – 08:13 Advertising game on the Big game!
08:14 – 08:33 Thank you Chris for coming to the show!
08:34 – 13:00 Chris’ Bio
13:01 – 16:28 Driving ROI on an ongoing basis for clients
16:29 – 20:27 Useful and Creative platform tools
20:28 – 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools
27:02 – 31:14 Transactional versus informational searches
31:15 – 34:08 Integration of QR codes in ROI tracking
34:09 – 38:43 Value of an ad campaign
38:44 – 41:44 Landing page conversion
41:45 – 43:52 What’s one thing you wish you had known before you began your career?
43:53 – 47:33 Challenges as a leader/entrepreneur
47:34 – 54:46 Spontaneous communication within the company culture
54:47 – 57:37 Follow your curiosity
57:38 – 58:20 Reach out to Chris on LinkedIn
58:21 – 58:41 Share this out in the world! Enjoy your Marketing journey!
58:42 – 59:29 Join the Marketing Expedition Community today!
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