Episode
157

Discovering Your Core Customer with Jessica Embree

Ranked TOP 5% of 3 million+ Podcasts β˜…Β 

Jessica Embree

About Jessica Embree

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs.

Topics discussed in this episode with time stamps

00:00 – 00:21 β€œDiscover who your core customer is and what messaging is going to resonate with them.” β€” Jessica Embree

00:22 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 – 01:28 Jessica’s Background

01:29 – 09:50 Marketing Essentials Moment: Affiliate Marketing

09:51 – 11:28 Welcome to the show, Jessica!

11:29 – 13:14 Successfully reducing the cost of customer acquisition

13:15 – 14:56 Putting together a message to reach your core audience

14:57 – 19:35 PPC Advertising

19:36 – 21:46 Keeping up with the latest trends

21:47 – 22:32 Get up to a $20 credit to spend on Billie razors and body care.

22:33 – 24:22 Double Sales / Zero Salespeople Book

24:23 – 27:07 Never stop learning and have confidence

27:08 – 30:34 Resources that Jessica taps into

30:35 – 34:30 Becoming story brand guide

34:31 – 35:05 Visit Tulip Media

35:06 – 35:55 Thank you so much, Jessica! Enjoy your Marketing journey!

35:56 – 36:43 Join The Marketing Expedition Community today!

Links to resources mentioned in this episode

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