Using Private Podcasts in Your Marketing Strategy with Nora Sudduth
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Nora Sudduth
About Nora Sudduth
Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.
Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.
Topics discussed in this episode with time stamps
00:00 – 00:54 Nora’s Bio
00:55 – 09:04 Marketing Essentials Moment: Finding your Target Audience
09:05 – 09:36 Use Rhea’s Promo code: MONTH1
09:37 – 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast
10:06 – 11:23 Welcome to the show, Nora!
11:24 – 12:57 Architecting your Marketing Strategy
12:58 – 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth
15:59 – 18:16 Defining your customer’s potential problems
18:17 – 23:45 Adopting to Market Evolution
23:46 – 26:54 Increasing the Value of an Offer
26:55 – 32:13 What is a Private Podcast?
32:14 – 33:20 Monetizing your Private Podcast
33:21 – 34:21 Hello Audio is the best format for creating a connection between you and your audience!
34:22 – 38:51 Building a Community through Success Story Podcast
38:52 – 46:03 The resources that shaped Nora’s Marketing career
46:04 – 58:54 Top 10 Ways to Effectively Use Private Podcast
58:55 – 59:42 Reach out to Nora
59:43 – 1:00:46 Thank you so much, Nora! Enjoy your Marketing journey!
1:00:47 – 1:01:33 Join the Marketing Expedition Community today!
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