Adapting Your Market Strategy and ‘Getting to Aha!’ with Darshan Mehta
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Darshan Mehta
About Darshan Mehta
Darshan Mehta is the Founder of iResearch.com – an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France, and the Franklin University in Switzerland. Darshan’s book, Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts is set to be released on November 2nd!
Topics discussed in this episode with time stamps
00:00 – 00:57 Darshan’s Bio
00:58 – 01:54 EyeBuyDirect is an online retailer of prescription glasses as well as prescription and non-prescription sunglasses.
01:55 – 06:10 Marketing Essentials Moment: What is your GTM (Go To Market Strategy)?
06:11 – 06: 28 Welcome to Peppershock Media’s Marketing Expedition Podcast
06:29 – 08:17 Welcome to the show Darshan!
08:18 – 10:18 How incubator programs help entrepreneurs, where to fit their products/services
10:19 – 12:41 Talking about Cloud kitchens as an example of an Incubator program
12:42 – 15:53 “People are looking towards experiences to distinguish the products/service.”
15:54 – 17:04 Having insights as tomorrow’s facts
17:05 – 18:03 Learning and growing through challenges
18:04 – 20:09 Acquiring new ideas and perspectives from younger minds
20:10 – 21:25 Darshan shares some tips and motivations
21:26 – 23:01 Key to being successful over the long run
23:02 – 25:57 About Darshan’s book ‘Getting to Aha!’
25:58 – 26:27 How to reach Darshan
26:28 – 26:46 Thank you so much for joining us! Enjoy the journey!
26:47 – 27:33 Join the Marketing Expedition Community today!
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