Building a Software-Based Business with Bryan Clayton
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Bryan Clayton
About Bryan Clayton
Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.
Topics discussed in this episode with time stamps
00:00 – 00:54 Bryan’s Bio
01:47 – 04:37 Marketing Essentials Moment: All in one CRM Software
04:38 – 05: 08 Welcome to Peppershock Media’s Marketing Expedition Podcast
05:09 – 07:11 Bryan, welcome to the show!
07:12 – 09:57 Validating service providers for Green Pal
09:58 – 13:02 Pricing model from the platform
13:03 – 17:59 Bryan shares his marketing strategies
18:00 – 19:45 “People don’t want to be sold to, they want to be communicated with.” — Bryan Clayton
19:46 – 21:17 Being a generalist
21:18 – 22:54 Bryan got his start as a teenager in entrepreneurship
22:55 – 27:07 Resources to keep on top
27:08 – 28:30 Realizing his target market
28:31 – 31:52 All about Green Pal an ‘Uber for lawn-care technology platform
31:53 – 34:00 Advice on starting a software-based business
34:01 – 35:27 Being a software developer
35:28 – 37:02 Bryan’s key to success
37:03 – 37:25 How to reach Bryan
37:26 – 37:54 Bryan, thank you so much! Enjoy the journey!
37:55 – 38:40 Join the Marketing Expedition Community today!
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