The Marketing Expedition Podcast Videos

Peppershock Media owners Rhea and Drew Allen are bringing their marketing expertise to the microphone. Watch as they interview special guests, discuss trending marketing topics and most importantly, teach you how to build your brand and your bottom line.

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Episode 189 | Looking at the Future of Digital Marketing with Ashley Cline

About Ashley:

Ashley Cline is the Vice President | Co-Founder at Ice Cream Social. She has diverse work experience spanning various industries and roles. Ashley joins TicketSocket in 2017 as the Executive Vice President of Client Strategy.

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Podcast Notes:

00:00 – 00:22 “Every single one of your customers is an influencer. Even if they don’t have a big following on social media; they have friends, they have family; they are talking to people. Just because they don’t have a large following doesn’t mean they don’t have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline
00:23 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 – 01:47 Ashley’s Bio
01:48 – 07:41 Marketing Essentials Moment (Digital Advertising)
07:42 – 10:01 Welcome to the show, Ashley!
10:02 – 12:46 Low cost of customer acquisition
12:47 – 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every single purchaser into additional customers and brand advocates.
16:01 – 18:42 Ashley’s frustration with medical marketing
18:43 – 23:51 Continuing education and network growth
23:52 – 27:36 Partnering with agencies
27:37 – 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast.
28:29 – 34:23 The Future of Ice Cream Social
34:24 – 36:00 Gamification and tracking success
36:01 – 37:57 Tracking cookies and revenue attribution
37:58 – 41:45 The dashboard and reporting
41:46 – 44:00 Micro-influencer marketing
44:01 – 45:59 Learn more about Ice Cream Social
46:00 – 46:50 Thank you so much, Ashley! Enjoy your marketing journey!
46:51 – 47:35 Join The Marketing Expedition Community today

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