Brand Essence Statement

Your brand is not just your mark or your logo. Your brand is the entire experience someone will encounter when interacting with your company. What you do, why you do it, the products, the services you offer, your staff, your promises, your claims, what your “brand” stands for are all pieces and parts that make up the whole. Having your brand identified and key messages distributed to internal staff/stakeholders for them to share consistently is vital. Let’s start here to make sure everyone is singing from the same sheet of music.

Be sure to download the workbook that accompanies this module.

There are activities to work through that will help identify who you are both inside your organization and to the eyes of the rest of the world.