Marketing Content
in One Place
Marketing information, ideas, and inspiration to
build your brand and bottom line!
Marketing Content
in One Place
Marketing information, ideas, and inspiration to build your brand and bottom line!
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Recent Blog Posts
Podcasting 101
We know you’ve always wanted to, and that you’ve already seen the benefits that podcasting could bring to your personal brand or business, but just how do you get started? First things first, what IS podcasting? A podcast is a digital audio file made available on the...
Show Me the Money: A Guide to Getting a Return on Marketing Investments
As business owners, we all (or at least we should know) why we invest in marketing: to bring customers to our door (or website) to buy our products and services. But how many of us know how to make sure that we are getting the most bang for our buck, or our ROMI...
5 Business Videos You Should Invest in for Better Marketing ROI
I keep reading this statistic year after year and while the number fluctuates slightly, the stat is saying generally the same thing; web video content will dominate the internet in the years to come (as if it hasn’t already). Roughly 82% of all web traffic by the year...
How to Grow your Business and Brand on a Shoestring Budget
For any business that’s just starting out, or maybe a smaller business who’s been around for a while but still needs to watch their budget, marketing can seem daunting! When every penny counts, you may not feel like you even have a shoestring to budget with, let alone...
Five Ways to Grow your Business and Brand on a Shoestring Budget
For any business that’s just starting out, or maybe a smaller business who’s been around for a while but still needs to watch their budget, marketing can seem daunting! When every penny counts, you may not feel like you even have a shoestring to budget with, let alone...
Episode 33 | Privacy, Cybersecurity and Protecting your Brand with Bradley Frazer
Brad Frazer is a copyright, trademark, social media, Internet, privacy, and cybersecurity lawyer at the Boise law firm Hawley Troxell, Idaho's largest law firm. His practice areas include cybersecurity, privacy, Social Media ("SoMe"), internet law, e-commerce,...
The Marketing Expedition Podcast with Rhea & Drew Allen
Peppershock Media owners Rhea and Drew Allen are bringing their marketing expertise to the microphone. Listen in as they interview special guests, discuss trending marketing topics and most importantly, teach you how to build your brand and your bottom line.
Most Recent Podcast Episodes
Episode 88 | Branding Success in the Nightlife Industry with Steve Adelman
Widely recognized as the co-founder of the Avalon Nightlife brand, and with a career spanning over thirty years, Steve Adelman has earned a reputation for combining creativity and bottom-line economics into acclaimed projects worldwide. Since 1990, over eighteen million self-expression and entertainment seekers have walked through the doors of Adelman’s venues. Adelman received a BA from Kalamazoo College and a MA in Economics from Boston College. His first book, Nocturnal Admissions, is a humorous, behind-the-scenes look at the Nightlife industry in five major cities and will be released later this year by Santa Monica Press.
Episode 87 | Diving into the Entrepreneurial Mindset with Mike Infanger
Mike Infanger is the owner of Infanger Insurance Inc., established in August of 2010. After a year of working for an independent insurance agency, Mike’s mom called him out of the blue and said she had a dream he starts his own agency. Initially, he told her he wasn’t interested in switching because he was making good money. But, that started the idea in his head. Then, after reviewing his book of business, and knowing that if he stayed, he’d continue to send half of his paycheck to the ‘house’, he decided he’d proceed with opening his own agency. Mike is also the founder of Entrepreneurs of Idaho an entrepreneurial networking circle.
Episode 86 | Developing your Personal Power with Tyler Watson
Tyler Watson is a life and business breakthrough specialist and creator of the Abundance Alignment Technique, a revolutionary new high achievement strategy that goes beyond mindset and skillset to align every energy system in the body and dramatically shortcut the time and effort it takes to get real results. Tyler went from a place of depression, addiction, financial struggles, and not believing in himself to developing a process that helped change not only his life but also the lives of thousands of others in record time. Tyler has worked with businesses and teams, million-dollar coaches and public figures, and hundreds of entrepreneurs and families.
Special Additions
Reduced Marketing Audit Price
Webinars
Instagram 201
You recognize the opportunity to build a thriving brand on Instagram, now let Peppershock help get you there. Whether you’re an entrepreneur, creator, designer, or entrepreneur selling physical products, digital products, or even your brand, then Instagram is the...
Stop Wasting Money
You might find yourself wondering, why am I wasting so much money on marketing, and what can I do to stop it? Today our host Rhea Allen is going to lay out how you can maximize, measure, and streamline your marketing program, by showing you 5 steps to effectively develop and get a return on your marketing investment (ROMI)!
Top 10 PR & Marketing Must-Do’s in 2021
Keeping your brand and business thriving and successful in 2020 has been uniquely challenging, and smaller to mid-size businesses have been hit the hardest. So if you are looking for some expert advice on marketing and public relations, then you don’t want to miss this video. When you watch, you will be able to walk away with real insights and actionable steps that you can take to attack 2021 with purpose and more confidence!
The Marketing
Expedition Masterclass
Workshops
New Marketing Trends for the Next Year – Rhea Allen
With all the challenges and upheaval this year, it’s hard to know which direction to pivot. Rhea Allen, President, and CEO of the award-winning Peppershock Media, Boise State Professor, national moderator, keynote speaker, trainer, and host of Peppershock Media’s Marketing Expedition Podcast, will break it down, mix it up, and take you from a total “I don’t know what to do,” to “this is what we’re going to do next!”
The Truth About Engagement | Lori Martin and Susan Kuehl
Employee Engagement is defined as an emotional state where people feel passionate, energetic, and committed to their work. When people are engaged, they invest more of themselves in their work. But where is it too much or not enough? Many employees are choosing to...
Remote Leadership | Melissa DeLuca
How many of us have had to work from home, lately? And, how many of us struggle with 'what do I do now?" You may have asked yourself, "How can I lead, remotely?" Through Melissa's engaging talk, she'll share some insightful learnings from her time as a high-tech...
Downloadable Content
Looking for resources and assets to download? Marketing Expedition Community Members get exclusive access to content, and we keep them all here!
Videos
6 Ways to Increase your Organic Facebook Business Page Reach and Engagement
This video shows you how to organically grow your Facebook business page, improve reach and engagement on your Facebook business page and get more likes, shares, comments on Facebook.
Why Graphic Design Matters | Marketing Expedition Podcast — Episode 05
Start your adventure now! Join the Marketing Expedition Community today! https://themarketingexpedition.com/ We have so many worthwhile videos here on The Marketing Expedition Community! How many have you watched?
Learning About Direct Mail
Curious about direct mail? Wondering if it's still a viable marketing tactic, or going the way of the dinosaurs? We met with Cahill Jones of Biz Print to learn everything that there is to know about direct mail, and the tips, tricks and strategies that can make it...