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Recent Blog Posts

What is Your Customer Acquisition Cost (CAC)?

What is your CAC, or Customer Acquisition Cost?
Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes marketing, advertising, networking, the sales process, cycle, staff hours, materials, etc (the list goes on!)

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Public Relations: The Basics

Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall marketing strategy.

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Instagram Marketing Strategy 201

When you are creating your social media content strategy, you need to have an Instagram marketing strategy too!
Whether you are interested in inbound marketing, viral marketing, creating brand loyalty, or even relationship marketing, your marketing department (even if that’s just you!) has to have a good understanding of how to best integrate Instagram into your marketing campaigns and advertising to get the results your business strategy needs!

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The Marketing Expedition Podcast with Rhea & Drew Allen

Peppershock Media owners Rhea and Drew Allen are bringing their marketing expertise to the microphone. Listen in as they interview special guests, discuss trending marketing topics and most importantly, teach you how to build your brand and your bottom line.

Most Recent Podcast Episodes

Episode 141 | Video Marketing Made Easy with Rhea Allen


In this week’s podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results!

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Episode 140 | Rethink Your Marketing and Transform Your Brand with Orsolya Herbein


Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers.

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Episode 139 | Building Meaningful Relationships with Your Clients with Rick Elmore


Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.

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Special Additions

Reduced Marketing Audit Price

Webinars

Instagram 201

You recognize the opportunity to build a thriving brand on Instagram, now let Peppershock help get you there. Whether you’re an entrepreneur,...

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Stop Wasting Money

You might find yourself wondering, why am I wasting so much money on marketing, and what can I do to stop it? Today our host Rhea Allen is going to lay out how you can maximize, measure, and streamline your marketing program, by showing you 5 steps to effectively develop and get a return on your marketing investment (ROMI)!

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Top 10 PR & Marketing Must-Do’s in 2021

Keeping your brand and business thriving and successful in 2020 has been uniquely challenging, and smaller to mid-size businesses have been hit the hardest. So if you are looking for some expert advice on marketing and public relations, then you don’t want to miss this video. When you watch, you will be able to walk away with real insights and actionable steps that you can take to attack 2021 with purpose and more confidence!

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Podcasting 101

If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the webinar for you!
Learn all about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!

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Join The Marketing Expedition Facebook Group

With over 800 members, there’s a lot to discuss! Join us and explore new marketing strategies and tactics, be inspired, tell stories, watch and listen to webinars & podcasts and learn as we go through this marketing journey together with Peppershock Media and The Marketing Boss Babe! As a part of your subscription (or trial period) you receive access to this Marketing Expedition Facebook group!

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Workshops

Downloadable Content

Looking for resources and assets to download? Marketing Expedition Community Members get exclusive access to content, and we keep them all here!

Videos

Learning About Direct Mail

Curious about direct mail? Wondering if it's still a viable marketing tactic, or going the way of the dinosaurs? We met with Cahill Jones of Biz...

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