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Recent Blog Posts
The Importance of Using Photos of People in Your Social Media
The Importance of Using Photos of People in Your Social Media Let’s face it: not everyone likes to have their picture taken, and not everyone is...
The 5 R’s: Organic, Cost-Effective Growth for Your Brand or Business
The 5 R’s: Organic, Cost-Effective Growth for Your Brand or Business! With all the many different ways there are to reach your customers, grow your...
Problems or Opportunities? Preparing your Business for the “New Normal”
Problems or Opportunities? Preparing your Business for the "New Normal" There were a couple of months in the summer of 2021 where we felt like...
Tiktok Marketing: How Brands can use Tiktok to their Advantage
Tiktok Marketing: How Brands can use Tiktok to their Advantage!While Tik Tok may not seem that new anymore, it still may be relatively new to many...
Relationship Building vs. Networking
Relationship Building vs. Networking: 10 tips on what not to do and 10 tips on what to do!Whether you are new to networking or want to fine-tune...
Top 5 Reasons You Need to Invest in Real Estate Video Marketing Now
Top 5 Reasons You Need to Invest in Real Estate Video Marketing Now! Learn how you can get an ROI on your Video Marketing Investments! If you are a...
The Marketing Expedition Podcast with Rhea & Drew Allen
Peppershock Media owners Rhea and Drew Allen are bringing their marketing expertise to the microphone. Listen in as they interview special guests, discuss trending marketing topics and most importantly, teach you how to build your brand and your bottom line.
Most Recent Podcast Episodes
Episode 115 | Running a Values Based Business with Lisa Condon
Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.
Episode 114 | Face to Face Marketing in a Digital World with Nick Aldinger
Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf.
Episode 113 | How Libraries Support Marketing Innovation with Yuki Graviet and Allison Maier
Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise.
Special Additions
Reduced Marketing Audit Price
Webinars
7 Universal Design Principles
During this webinar learn about the 7 Universal Design Principles and How to Unlock Your Full Creative Potential.
Instagram 201
You recognize the opportunity to build a thriving brand on Instagram, now let Peppershock help get you there. Whether you’re an entrepreneur, creator, designer, or entrepreneur selling physical products, digital products, or even your brand, then Instagram is the...
Stop Wasting Money
You might find yourself wondering, why am I wasting so much money on marketing, and what can I do to stop it? Today our host Rhea Allen is going to lay out how you can maximize, measure, and streamline your marketing program, by showing you 5 steps to effectively develop and get a return on your marketing investment (ROMI)!
Join The Marketing Expedition Facebook Group
With over 800 members, there’s a lot to discuss! Join us and explore new marketing strategies and tactics, be inspired, tell stories, watch and listen to webinars & podcasts and learn as we go through this marketing journey together with Peppershock Media and The Marketing Boss Babe! As a part of your subscription (or trial period) you receive access to this Marketing Expedition Facebook group!
Workshops
New Marketing Trends for the Next Year – Rhea Allen
With all the challenges and upheaval this year, it’s hard to know which direction to pivot. Rhea Allen, President, and CEO of the award-winning Peppershock Media, Boise State Professor, national moderator, keynote speaker, trainer, and host of Peppershock Media’s Marketing Expedition Podcast, will break it down, mix it up, and take you from a total “I don’t know what to do,” to “this is what we’re going to do next!”
The Truth About Engagement | Lori Martin and Susan Kuehl
Employee Engagement is defined as an emotional state where people feel passionate, energetic, and committed to their work. When people are engaged, they invest more of themselves in their work. But where is it too much or not enough? Many employees are choosing to...
Remote Leadership | Melissa DeLuca
How many of us have had to work from home, lately? And, how many of us struggle with 'what do I do now?" You may have asked yourself, "How can I lead, remotely?" Through Melissa's engaging talk, she'll share some insightful learnings from her time as a high-tech...
Downloadable Content
Looking for resources and assets to download? Marketing Expedition Community Members get exclusive access to content, and we keep them all here!
Videos
6 Ways to Increase your Organic Facebook Business Page Reach and Engagement
This video shows you how to organically grow your Facebook business page, improve reach and engagement on your Facebook business page and get more likes, shares, comments on Facebook.
Why Graphic Design Matters | Marketing Expedition Podcast — Episode 05
Start your adventure now! Join the Marketing Expedition Community today! https://themarketingexpedition.com/ We have so many worthwhile videos here on The Marketing Expedition Community! How many have you watched?
Learning About Direct Mail
Curious about direct mail? Wondering if it's still a viable marketing tactic, or going the way of the dinosaurs? We met with Cahill Jones of Biz Print to learn everything that there is to know about direct mail, and the tips, tricks and strategies that can make it...