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Recent Blog Posts
Pinpointing your Target Audience with Empathy Mapping
Pinpointing your Target Audience with Empathy MappingWritten By Rhea AllenEmpathy mapping is a highly effective tool we here at Peppershock Media...
What is Your Customer Acquisition Cost (CAC)?
What is your CAC, or Customer Acquisition Cost?
Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes marketing, advertising, networking, the sales process, cycle, staff hours, materials, etc (the list goes on!)
How Important is Visual Content in Your Marketing?
How Important is it to Use Visual Content in Your Marketing? Written By Rhea AllenWritten By Rhea AllenUsing visual content in your marketing is...
Public Relations: The Basics
Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall marketing strategy.
Creating a Marketing Plan for Your Business
Creating a Marketing Plan for your BusinessWritten By Rhea AllenWritten By Rhea AllenDid you just start a new business and need to create a...
Instagram Marketing Strategy 201
When you are creating your social media content strategy, you need to have an Instagram marketing strategy too!
Whether you are interested in inbound marketing, viral marketing, creating brand loyalty, or even relationship marketing, your marketing department (even if that’s just you!) has to have a good understanding of how to best integrate Instagram into your marketing campaigns and advertising to get the results your business strategy needs!
The Marketing Expedition Podcast with Rhea & Drew Allen
Peppershock Media owners Rhea and Drew Allen are bringing their marketing expertise to the microphone. Listen in as they interview special guests, discuss trending marketing topics and most importantly, teach you how to build your brand and your bottom line.
Most Recent Podcast Episodes
Episode 157 | Discovering Your Core Customer with Jessica Embree
Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs.
Episode 155 | Marketing Through AI-Based Media Buying with Jem Bourouh
Jem Bourouh is a 24-year-old full-time entrepreneur. He was born and raised in Germany and has spent the past four years launching and selling 7-8 figure eCommerce brands, and he has sold more than $20,000,000 with his eCommerce business as well as owns a marketing agency that invests in smaller DTC brands and acts as a VC named Adcubator and an education company called eCom Incubator.
Episode 154 | Creating an Engaging Email Experience with Erica Salm Rench
After working in enrollment management where she focused on strategic recruitment and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies that elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of clients.
Special Additions
Reduced Marketing Audit Price
Webinars
Video Marketing Made Easy
In this week’s webinar, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content...
Up Your Social Media Game and Fame!
During this webinar learn how to up your social media game and game!
7 Universal Design Principles
During this webinar learn about the 7 Universal Design Principles and How to Unlock Your Full Creative Potential.
Instagram 201
You recognize the opportunity to build a thriving brand on Instagram, now let Peppershock help get you there. Whether you’re an entrepreneur,...
Stop Wasting Money
You might find yourself wondering, why am I wasting so much money on marketing, and what can I do to stop it? Today our host Rhea Allen is going to lay out how you can maximize, measure, and streamline your marketing program, by showing you 5 steps to effectively develop and get a return on your marketing investment (ROMI)!
Top 10 PR & Marketing Must-Do’s in 2021
Keeping your brand and business thriving and successful in 2020 has been uniquely challenging, and smaller to mid-size businesses have been hit the hardest. So if you are looking for some expert advice on marketing and public relations, then you don’t want to miss this video. When you watch, you will be able to walk away with real insights and actionable steps that you can take to attack 2021 with purpose and more confidence!
Join The Marketing Expedition Facebook Group
With over 800 members, there’s a lot to discuss! Join us and explore new marketing strategies and tactics, be inspired, tell stories, watch and listen to webinars & podcasts and learn as we go through this marketing journey together with Peppershock Media and The Marketing Boss Babe! As a part of your subscription (or trial period) you receive access to this Marketing Expedition Facebook group!
Workshops
New Marketing Trends for the New Year 2022 – Tracey Stone Mooney
Tracey Stone Mooney, Paul Davis Restoration of Idaho Top 5 Marketing Tips from a Small Business Brand Ambassador Tracey Stone Mooney Biography...
New Marketing Trends for the New Year 2022 – Kim Sherman-Labrum
Kim Sherman L, SBDC Marketing isn’t just for Customers: How to find and keep employees Kim works closely with small businesses assessing their...
New Marketing Trends for the New Year 2022 – Wyatt King
Wyatt King, Buy Idaho Buy Idaho and the power of personal connection Idaho native & people person. An eye for detail who loves to listen.
New Marketing Trends for the New Year 2022 – Yuki Graviet
Yuki Graviet, unBound Business and Tech Library How unBound Supports Marketing Innovation Yuki Graviet grew up working in her family’s small...
New Marketing Trends for the New Year 2022 – Nick Aldinger
Nick Aldinger The Power of Face-to-Face Marketing in a Digital World! Does your 2022 marketing plan include face-to-face (F2F) marketing? In our...
New Marketing Trends for the New Year 2022 – Rhea Allen
New Marketing Trends for the New Year Speaker Rhea Allen Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003) is known for her...
Downloadable Content
Looking for resources and assets to download? Marketing Expedition Community Members get exclusive access to content, and we keep them all here!
Videos
6 Ways to Increase your Organic Facebook Business Page Reach and Engagement
This video shows you how to organically grow your Facebook business page, improve reach and engagement on your Facebook business page and get more likes, shares, comments on Facebook.
Why Graphic Design Matters | Marketing Expedition Podcast — Episode 05
Start your adventure now! Join the Marketing Expedition Community today! https://themarketingexpedition.com/ We have so many worthwhile videos here...
Learning About Direct Mail
Curious about direct mail? Wondering if it's still a viable marketing tactic, or going the way of the dinosaurs? We met with Cahill Jones of Biz...