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Recent Blog Posts
Pinpointing your Target Audience with Empathy MappingWritten By Rhea AllenEmpathy mapping is a highly effective tool we here at Peppershock Media...
What is your CAC, or Customer Acquisition Cost?
Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes marketing, advertising, networking, the sales process, cycle, staff hours, materials, etc (the list goes on!)
How Important is it to Use Visual Content in Your Marketing? Written By Rhea AllenWritten By Rhea AllenUsing visual content in your marketing is...
Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall marketing strategy.
Creating a Marketing Plan for your BusinessWritten By Rhea AllenWritten By Rhea AllenDid you just start a new business and need to create a...
When you are creating your social media content strategy, you need to have an Instagram marketing strategy too!
Whether you are interested in inbound marketing, viral marketing, creating brand loyalty, or even relationship marketing, your marketing department (even if that’s just you!) has to have a good understanding of how to best integrate Instagram into your marketing campaigns and advertising to get the results your business strategy needs!
The Marketing Expedition Podcast with Rhea & Drew Allen
Peppershock Media owners Rhea and Drew Allen are bringing their marketing expertise to the microphone. Listen in as they interview special guests, discuss trending marketing topics and most importantly, teach you how to build your brand and your bottom line.
Most Recent Podcast Episodes
In this week’s podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results!
Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers.
Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.
Reduced Marketing Audit Price
During this webinar learn how to up your social media game and game!
During this webinar learn about the 7 Universal Design Principles and How to Unlock Your Full Creative Potential.
You recognize the opportunity to build a thriving brand on Instagram, now let Peppershock help get you there. Whether you’re an entrepreneur,...
You might find yourself wondering, why am I wasting so much money on marketing, and what can I do to stop it? Today our host Rhea Allen is going to lay out how you can maximize, measure, and streamline your marketing program, by showing you 5 steps to effectively develop and get a return on your marketing investment (ROMI)!
Keeping your brand and business thriving and successful in 2020 has been uniquely challenging, and smaller to mid-size businesses have been hit the hardest. So if you are looking for some expert advice on marketing and public relations, then you don’t want to miss this video. When you watch, you will be able to walk away with real insights and actionable steps that you can take to attack 2021 with purpose and more confidence!
If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the webinar for you!
Learn all about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!
Join The Marketing Expedition Facebook Group
With over 800 members, there’s a lot to discuss! Join us and explore new marketing strategies and tactics, be inspired, tell stories, watch and listen to webinars & podcasts and learn as we go through this marketing journey together with Peppershock Media and The Marketing Boss Babe! As a part of your subscription (or trial period) you receive access to this Marketing Expedition Facebook group!
Tracey Stone Mooney, Paul Davis Restoration of Idaho Top 5 Marketing Tips from a Small Business Brand Ambassador Tracey Stone Mooney Biography...
Kim Sherman L, SBDC Marketing isn’t just for Customers: How to find and keep employees Kim works closely with small businesses assessing their...
Wyatt King, Buy Idaho Buy Idaho and the power of personal connection Idaho native & people person. An eye for detail who loves to listen.
Yuki Graviet, unBound Business and Tech Library How unBound Supports Marketing Innovation Yuki Graviet grew up working in her family’s small...
Nick Aldinger The Power of Face-to-Face Marketing in a Digital World! Does your 2022 marketing plan include face-to-face (F2F) marketing? In our...
New Marketing Trends for the New Year Speaker Rhea Allen Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003) is known for her...
This video shows you how to organically grow your Facebook business page, improve reach and engagement on your Facebook business page and get more likes, shares, comments on Facebook.
Start your adventure now! Join the Marketing Expedition Community today! https://themarketingexpedition.com/ We have so many worthwhile videos here...
Curious about direct mail? Wondering if it's still a viable marketing tactic, or going the way of the dinosaurs? We met with Cahill Jones of Biz...