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Recent Blog Posts
Facebook 201
As promised, here is Part II of our two-part Facebook for Business series, Facebook 201! If you missed Facebook for Business 102, here’s the link:...
Facebook 101
During your lunch break, when bored at home, or just killing time in between appointments, you are like 2.2 billion daily users who might be...
How to Promote a Book with Carrie Severson & Rhea Allen
You should write a book. Has anyone ever told you that before? Or have you ever thought to yourself that you’d like to write a book, or have...
Stop Wasting Money
How do you stop wasting money on marketing? Whether you are a small business owner, a CEO or a marketing director, you don’t want to waste money on...
What does a Graphic Designer do?
We are surrounded by graphic design. From the pen in your hand, the logo on your coffee cup, to the packaging on your breakfast cereal, graphic design is everywhere. When you consider the fact that almost every single thing that you can see was at some point created by a graphic designer, the importance of this role becomes clear!
Podcasting 101
We know you’ve always wanted to, and that you’ve already seen the benefits that podcasting could bring to your personal brand or business, but just...
The Marketing Expedition Podcast with Rhea & Drew Allen
Peppershock Media owners Rhea and Drew Allen are bringing their marketing expertise to the microphone. Listen in as they interview special guests, discuss trending marketing topics and most importantly, teach you how to build your brand and your bottom line.
Most Recent Podcast Episodes
Episode 99 | Master Your Networking in a Day with Christopher Kai and Shelly Yorgesen
Christopher Kai is the founder & CEO of The Mathem Group, a Beverly Hills-based consultant firm that trains entrepreneurs and executives on how to become global speakers, branding and networking experts, and online consultants.
Shelly Yorgesen, Founder of The Veranda Network. An online group of businesswomen who support each other and help each other grow in business and life.
Episode 98 | Why Podcasts are Crucial to Any Marketing Campaign with Brandy Whalen
Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele.
Episode 97 | How to Make Press Release Marketing Work with Mickie Kennedy
Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.
Special Additions
Reduced Marketing Audit Price
Webinars
7 Universal Design Principles
During this webinar learn about the 7 Universal Design Principles and How to Unlock Your Full Creative Potential.
Instagram 201
You recognize the opportunity to build a thriving brand on Instagram, now let Peppershock help get you there. Whether you’re an entrepreneur, creator, designer, or entrepreneur selling physical products, digital products, or even your brand, then Instagram is the...
Stop Wasting Money
You might find yourself wondering, why am I wasting so much money on marketing, and what can I do to stop it? Today our host Rhea Allen is going to lay out how you can maximize, measure, and streamline your marketing program, by showing you 5 steps to effectively develop and get a return on your marketing investment (ROMI)!
Join The Marketing Expedition Facebook Group
With over 800 members, there’s a lot to discuss! Join us and explore new marketing strategies and tactics, be inspired, tell stories, watch and listen to webinars & podcasts and learn as we go through this marketing journey together with Peppershock Media and The Marketing Boss Babe! As a part of your subscription (or trial period) you receive access to this Marketing Expedition Facebook group!
Workshops
New Marketing Trends for the Next Year – Rhea Allen
With all the challenges and upheaval this year, it’s hard to know which direction to pivot. Rhea Allen, President, and CEO of the award-winning Peppershock Media, Boise State Professor, national moderator, keynote speaker, trainer, and host of Peppershock Media’s Marketing Expedition Podcast, will break it down, mix it up, and take you from a total “I don’t know what to do,” to “this is what we’re going to do next!”
The Truth About Engagement | Lori Martin and Susan Kuehl
Employee Engagement is defined as an emotional state where people feel passionate, energetic, and committed to their work. When people are engaged, they invest more of themselves in their work. But where is it too much or not enough? Many employees are choosing to...
Remote Leadership | Melissa DeLuca
How many of us have had to work from home, lately? And, how many of us struggle with 'what do I do now?" You may have asked yourself, "How can I lead, remotely?" Through Melissa's engaging talk, she'll share some insightful learnings from her time as a high-tech...
Downloadable Content
Looking for resources and assets to download? Marketing Expedition Community Members get exclusive access to content, and we keep them all here!
Videos
6 Ways to Increase your Organic Facebook Business Page Reach and Engagement
This video shows you how to organically grow your Facebook business page, improve reach and engagement on your Facebook business page and get more likes, shares, comments on Facebook.
Why Graphic Design Matters | Marketing Expedition Podcast — Episode 05
Start your adventure now! Join the Marketing Expedition Community today! https://themarketingexpedition.com/ We have so many worthwhile videos here on The Marketing Expedition Community! How many have you watched?
Learning About Direct Mail
Curious about direct mail? Wondering if it's still a viable marketing tactic, or going the way of the dinosaurs? We met with Cahill Jones of Biz Print to learn everything that there is to know about direct mail, and the tips, tricks and strategies that can make it...