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Recent Blog Posts

What is a Creative Brief?

What is a Creative Brief?

What is a Creative Brief?  ….and why do you need one? When you are about to embark on a trip, unless you’ve got real wanderlust and a pause in any...

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The Marketing Expedition Podcast with Rhea & Drew Allen

Peppershock Media owners Rhea and Drew Allen are bringing their marketing expertise to the microphone. Listen in as they interview special guests, discuss trending marketing topics and most importantly, teach you how to build your brand and your bottom line.

Most Recent Podcast Episodes

Episode 132 | Turn Followers into Buyers with Deirdre Tshien

Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).

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Episode 131 | How Art and Design Influence our Lives with Laura Ballerini

Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’.

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Special Additions

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Instagram 201

You recognize the opportunity to build a thriving brand on Instagram, now let Peppershock help get you there. Whether you’re an entrepreneur,...

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Stop Wasting Money

You might find yourself wondering, why am I wasting so much money on marketing, and what can I do to stop it? Today our host Rhea Allen is going to lay out how you can maximize, measure, and streamline your marketing program, by showing you 5 steps to effectively develop and get a return on your marketing investment (ROMI)!

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Top 10 PR & Marketing Must-Do’s in 2021

Keeping your brand and business thriving and successful in 2020 has been uniquely challenging, and smaller to mid-size businesses have been hit the hardest. So if you are looking for some expert advice on marketing and public relations, then you don’t want to miss this video. When you watch, you will be able to walk away with real insights and actionable steps that you can take to attack 2021 with purpose and more confidence!

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Podcasting 101

If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the webinar for you!
Learn all about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!

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Facebook 201

A lot is changing! If you haven't already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and...

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Join The Marketing Expedition Facebook Group

With over 800 members, there’s a lot to discuss! Join us and explore new marketing strategies and tactics, be inspired, tell stories, watch and listen to webinars & podcasts and learn as we go through this marketing journey together with Peppershock Media and The Marketing Boss Babe! As a part of your subscription (or trial period) you receive access to this Marketing Expedition Facebook group!

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Downloadable Content

Looking for resources and assets to download? Marketing Expedition Community Members get exclusive access to content, and we keep them all here!


Learning About Direct Mail

Curious about direct mail? Wondering if it's still a viable marketing tactic, or going the way of the dinosaurs? We met with Cahill Jones of Biz...

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