Marketing Content
in One Place
Marketing information, ideas, and inspiration to
build your brand and bottom line!
Marketing Content
in One Place
Marketing information, ideas, and inspiration to build your brand and bottom line!
Featured Article:
Recent Blog Posts
Podcasting 101
We know you’ve always wanted to, and that you’ve already seen the benefits that podcasting could bring to your personal brand or business, but just how do you get started? First things first, what IS podcasting? A podcast is a digital audio file made available on the...
Show Me the Money: A Guide to Getting a Return on Marketing Investments
As business owners, we all (or at least we should know) why we invest in marketing: to bring customers to our door (or website) to buy our products and services. But how many of us know how to make sure that we are getting the most bang for our buck, or our ROMI...
5 Business Videos You Should Invest in for Better Marketing ROI
I keep reading this statistic year after year and while the number fluctuates slightly, the stat is saying generally the same thing; web video content will dominate the internet in the years to come (as if it hasn’t already). Roughly 82% of all web traffic by the year...
How to Grow your Business and Brand on a Shoestring Budget
For any business that’s just starting out, or maybe a smaller business who’s been around for a while but still needs to watch their budget, marketing can seem daunting! When every penny counts, you may not feel like you even have a shoestring to budget with, let alone...
Five Ways to Grow your Business and Brand on a Shoestring Budget
For any business that’s just starting out, or maybe a smaller business who’s been around for a while but still needs to watch their budget, marketing can seem daunting! When every penny counts, you may not feel like you even have a shoestring to budget with, let alone...
Episode 33 | Privacy, Cybersecurity and Protecting your Brand with Bradley Frazer
Brad Frazer is a copyright, trademark, social media, Internet, privacy, and cybersecurity lawyer at the Boise law firm Hawley Troxell, Idaho's largest law firm. His practice areas include cybersecurity, privacy, Social Media ("SoMe"), internet law, e-commerce,...
The Marketing Expedition Podcast with Rhea & Drew Allen
Peppershock Media owners Rhea and Drew Allen are bringing their marketing expertise to the microphone. Listen in as they interview special guests, discuss trending marketing topics and most importantly, teach you how to build your brand and your bottom line.
Most Recent Podcast Episodes
Episode 59 | New Marketing Trends for the New Year (2021)
With everything changing so fast, it’s hard to keep up with all the newest marketing trends, apps, and tools out there. Rhea Allen, President and CEO of Peppershock Media, and Peppershock’s Marketing Coordinator Jordan OKeefe will break it down, mix it up, and take you from “can’t even” to “yes we can build our brand and our bottom line!”.
Episode 58 | Why You Need Video In Your Marketing Plan with Drew and Brian
Videos are more popular than ever, and in a time where almost everyone has the ability to take one and upload it online, this trend is only going to continue to skyrocket! Literally, every business or organization will need some video production done at some point, either to educate, inform, entertain, or advertise to their target audience. In this week’s episode, Drew Allen and Brian Staudinger, the video team at Peppershock Media, go over everything you need to create a professional-looking video that will be sure to grab the attention of your audience.
Episode 57 | Internal Marketing During a Pandemic with Chris Wallace
Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.
Special Additions
Reduced Marketing Audit Price
Webinars
Podcasting 101
If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the webinar for you!
Learn all about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!
Facebook 201
A lot is changing! If you haven't already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and changes, and you need to be ready to take advantage of all the great tools, features, and benefits. Join us as Rhea...
Mission Possible! A Marketing Plan That Won’t Fail.
What does a solid marketing plan look like and why do you need a plan that won't fail? Join us as we discuss and identify what a solid marketing plan looks like, why you need a plan, who your target audience is, how to set goals and achieve them, and how to ensure an...
The Marketing
Expedition Masterclass
Workshops
New Marketing Trends for the Next Year – Rhea Allen
With all the challenges and upheaval this year, it’s hard to know which direction to pivot. Rhea Allen, President, and CEO of the award-winning Peppershock Media, Boise State Professor, national moderator, keynote speaker, trainer, and host of Peppershock Media’s Marketing Expedition Podcast, will break it down, mix it up, and take you from a total “I don’t know what to do,” to “this is what we’re going to do next!”
The Truth About Engagement | Lori Martin and Susan Kuehl
Employee Engagement is defined as an emotional state where people feel passionate, energetic, and committed to their work. When people are engaged, they invest more of themselves in their work. But where is it too much or not enough? Many employees are choosing to...
Remote Leadership | Melissa DeLuca
How many of us have had to work from home, lately? And, how many of us struggle with 'what do I do now?" You may have asked yourself, "How can I lead, remotely?" Through Melissa's engaging talk, she'll share some insightful learnings from her time as a high-tech...
Downloadable Content
Looking for resources and assets to download? Marketing Expedition Community Members get exclusive access to content, and we keep them all here!
Videos
Why Graphic Design Matters | Marketing Expedition Podcast — Episode 05
Start your adventure now! Join the Marketing Expedition Community today! https://themarketingexpedition.com/ We have so many worthwhile videos here on The Marketing Expedition Community! How many have you watched?
Learning About Direct Mail
Curious about direct mail? Wondering if it's still a viable marketing tactic, or going the way of the dinosaurs? We met with Cahill Jones of Biz Print to learn everything that there is to know about direct mail, and the tips, tricks and strategies that can make it...
Mailing and Shipping Solutions with Matthew Crockett of U.S. Post Office
Want to better understand how you can effectively leverage snail-mail for your marketing campaigns? We sat down with Mathew Crockett from the U.S. Post Office to learn all about their new products and services, and get a better understanding of just how impactful the...