What is your Customer Acquisition Cost, (CAC), and how to lower it? Written By Rhea Allen Written By Rhea Allen What is your CAC, or Customer Acquisition Cost? Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes...
How Important is it to Use Visual Content in Your Marketing? Written By Rhea Allen Written By Rhea Allen Using visual content in your marketing is more important now than ever, and here’s why! People prefer visual content. Since the very first grainy black and white...
Public Relations: The Basics. Written By Rhea Allen Written By Rhea Allen Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall...
Creating a Marketing Plan for your Business Written By Rhea Allen Written By Rhea Allen Did you just start a new business and need to create a marketing plan? Or are you an established business that needs to revamp or refresh your existing marketing plan? Whether...
Instagram Marketing Strategy 201 Written By Breean McKinney Written By Breean McKinney When you are creating your social media content strategy, you need to have an Instagram marketing strategy too! Whether you are interested in inbound marketing, viral marketing,...
How to Use Your Existing Email Lists to Supercharge Your Marketing Automation! You might have heard that email marketing is dead, but it’s alive and well if you have the tools to leverage your already existing email lists! Chances are if you’ve been in business for...
