Public Relations: The Basics

Public Relations: The Basics

Public Relations: The Basics. Written By Rhea Allen Written By Rhea Allen Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall...
Creating a Marketing Plan for Your Business

Creating a Marketing Plan for Your Business

Creating a Marketing Plan for your Business Written By Rhea Allen Written By Rhea Allen Did you just start a new business and need to create a marketing plan?  Or are you an established business that needs to revamp or refresh your existing marketing plan?  Whether...
Resources and Ways Busy Leaders can Improve their Skills

Resources and Ways Busy Leaders can Improve their Skills

Leaders are Readers: Resources and Ways Busy Leaders can Improve Their Skills! Written By Rhea Allen “I don’t have time.” Truth is, you don’t have time not to!  We are talking about enhancing your skills incrementally, and on a consistent, ongoing basis while still...
What is a Creative Brief?

What is a Creative Brief?

What is a Creative Brief?  ….and why do you need one? When you are about to embark on a trip, unless you’ve got real wanderlust and a pause in any and all responsibilities, you’ve generally got a map or an itinerary.  The same should be true for your marketing...