The Marketing Expedition Blog

Tips and ideas to help you build your brand and your bottom line.

Most Recent Posts

What is Your Customer Acquisition Cost (CAC)?

What is your CAC, or Customer Acquisition Cost?
Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes marketing, advertising, networking, the sales process, cycle, staff hours, materials, etc (the list goes on!)

read more

Public Relations: The Basics

Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall marketing strategy.

read more

Instagram Marketing Strategy 201

When you are creating your social media content strategy, you need to have an Instagram marketing strategy too!
Whether you are interested in inbound marketing, viral marketing, creating brand loyalty, or even relationship marketing, your marketing department (even if that’s just you!) has to have a good understanding of how to best integrate Instagram into your marketing campaigns and advertising to get the results your business strategy needs!

read more

Discover the latest in…

Marketing Essentials

What is Your Customer Acquisition Cost (CAC)?

What is your CAC, or Customer Acquisition Cost?
Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes marketing, advertising, networking, the sales process, cycle, staff hours, materials, etc (the list goes on!)

read more

Public Relations: The Basics

Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall marketing strategy.

read more

Culture

Marketing

Social Media

Facebook 201

Facebook 201As promised, here is Part II of our two-part Facebook for Business series, Facebook 201! If you missed Facebook for Business 102, here’s...

read more

Wait, There’s More.

The Marketing Expedition has tons of blog posts for YOU. Be sure to take a look.