The Marketing Expedition Blog
Tips and ideas to help you build your brand and your bottom line.
Most Recent Posts
Pinpointing your Target Audience with Empathy Mapping
Pinpointing your Target Audience with Empathy MappingWritten By Rhea AllenEmpathy mapping is a highly effective tool we here at Peppershock Media...
What is Your Customer Acquisition Cost (CAC)?
What is your CAC, or Customer Acquisition Cost?
Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes marketing, advertising, networking, the sales process, cycle, staff hours, materials, etc (the list goes on!)
How Important is Visual Content in Your Marketing?
How Important is it to Use Visual Content in Your Marketing? Written By Rhea AllenWritten By Rhea AllenUsing visual content in your marketing is...
Public Relations: The Basics
Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall marketing strategy.
Creating a Marketing Plan for Your Business
Creating a Marketing Plan for your BusinessWritten By Rhea AllenWritten By Rhea AllenDid you just start a new business and need to create a...
Instagram Marketing Strategy 201
When you are creating your social media content strategy, you need to have an Instagram marketing strategy too!
Whether you are interested in inbound marketing, viral marketing, creating brand loyalty, or even relationship marketing, your marketing department (even if that’s just you!) has to have a good understanding of how to best integrate Instagram into your marketing campaigns and advertising to get the results your business strategy needs!
Discover the latest in…
Marketing Essentials
What is Your Customer Acquisition Cost (CAC)?
What is your CAC, or Customer Acquisition Cost?
Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes marketing, advertising, networking, the sales process, cycle, staff hours, materials, etc (the list goes on!)
How Important is Visual Content in Your Marketing?
How Important is it to Use Visual Content in Your Marketing? Written By Rhea AllenWritten By Rhea AllenUsing visual content in your marketing is...
Public Relations: The Basics
Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall marketing strategy.
Culture
Relationship Building vs. Networking
Relationship Building vs. Networking: 10 tips on what not to do and 10 tips on what to do!Whether you are new to networking or want to fine-tune...
It’s Time to Rebound/Recover Your Business
It’s Time to Rebound and Recover Your Business. Dust off the shock/awe and get on with the business of your business, by taking what you’ve learned...
Marketing
How to Use Your Existing Email Lists to Supercharge Your Marketing Automation
How to Use Your Existing Email Lists to Supercharge Your Marketing Automation! You might have heard that email marketing is dead, but it’s alive and...
The Importance of Performing a Competitive Marketing Analysis
The Importance of Performing a Competitive Marketing Analysis. It has been said that no man is an island. The same is true for businesses too. What...
What is your GTM (Go to Market Strategy)?
What Is Your GTM (Go-To Market Strategy)? Okay, so you have a product or service that you would like to share with the world. Whether it’s something...
Social Media
What is Clubhouse, and Why Should You Join
What is Clubhouse and Why Should You Join? With so many different social media platforms, apps, and avenues out there, it can be hard to understand...
Tiktok Marketing: How Brands can use Tiktok to their Advantage
Tiktok Marketing: How Brands can use Tiktok to their Advantage!While Tik Tok may not seem that new anymore, it still may be relatively new to many...
Facebook 201
Facebook 201As promised, here is Part II of our two-part Facebook for Business series, Facebook 201! If you missed Facebook for Business 102, here’s...
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