Aim for Your Target Audience. Hit your Mark, and Get Killer Results! Written By Rhea Allen Every marketer understands the importance of hunting and finding your target audience, but how exactly do you define your target audience, how do you find your target audience,...
Pinpointing your Target Audience with Empathy Mapping Written By Rhea Allen Empathy mapping is a highly effective tool we here at Peppershock Media use in our marketing audit process. It’s a simple, fun activity that is key to figuring out who your target audience is...
What is your Customer Acquisition Cost, (CAC), and how to lower it? Written By Rhea Allen Written By Rhea Allen What is your CAC, or Customer Acquisition Cost? Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes...
How Important is it to Use Visual Content in Your Marketing? Written By Rhea Allen Written By Rhea Allen Using visual content in your marketing is more important now than ever, and here’s why! People prefer visual content. Since the very first grainy black and white...
