All Podcast Episodes - Marketing Expedition Community

All Podcast Episodes

Episode 196 | Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO) and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.

Episode 195 | Menopause and Marketing Made Easy with Dilyana Mileva

Dilyana Mileva is an international speaker and menopause specialist. She is known for her expertise in relaxation and holistic approaches to health and wellness. She is the founder of the Menopause Support Academy and the host of the Menopause Made Easy podcast. Dilyana’s mission is to help women in midlife thrive during the transition period of menopause.

Episode 194 | Leveraging AI for SEO and Marketing Success with Jon Clark

Jon Clark is renowned for his successful performance marketing campaigns, which have generated significant revenue and site traffic for big and small companies alike. Jon is the founder of Moving Traffic Media, an internet marketing agency that helps local, national, or international companies grow through search engine optimization, display advertising, paid search marketing, and social media using integrated analytics.

Episode 193 | Scaling Your Business with Intent with Peggy Niles

Performance and Profit Strategist, Peggy Niles shares her strategic approach to growing a business by bringing in more revenue without proportionally increasing expenses. Known for her business, Quantum Scaling, she’s driven to assist overwhelmed business owners in realizing their dream lifestyle while making an impact on the world.

Episode 192 | Scaling Your Business and Building Strategic Value with Ryan Margolin

Ryan Margolin is the CEO of Professional Hair Labs. One of the world’s leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.

Episode 191 | Analyzing Social Trends and the Economic Landscape with Trivelle Simpson

Trivelle Simpson is the founder and CEO of The Drive Group. A Canadian venture capital and real estate investment firm that works with entrepreneurs and developers to provide the funding needed to turn ideas into reality. Trivelle creates fresh and inventive tactics and techniques to constantly improve on and push the boundaries of the status quo.

Episode 190 | Understanding SEO and Google Ads with Brandon Leibowitz

Brandon Leibowitz founded and runs SEO Optimizers. A digital marketing firm that focuses on increasing online traffic for small and medium-sized businesses, which then converts into clients, sales, and leads. His roles include search engine optimization, email marketing campaigns, developing an affiliate network, optimizing paid ads on Google AdWords, and constructing social media accounts.

Episode 189 | Looking at the Future of Digital Marketing with Ashley Cline

Ashley Cline is the Vice President | Co-Founder at Ice Cream Social. She has diverse work experience spanning various industries and roles. Ashley joins TicketSocket in 2017 as the Executive Vice President of Client Strategy.

Episode 188 | The Big Shift in TV and the Future of CTV Advertising with Tony Marlow

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.

Episode 187 | How Intuitive Branding Can Grow Your Business with Sunil Godse

Sunil Godse helps entrepreneurs scale their businesses to 8-figures a year by implementing his Intuitive Branding process to create a trusted brand with their employees and customers who are directly responsible for their growth. And with hundreds of entrepreneurs who have successfully scaled their businesses by implementing the Intuitive Branding process, the advice simply works.

Episode 186 | Building Your Brand Through Storytelling with Howard Brown

Howard Brown is a Silicon Valley entrepreneur, best-selling author of Shining Brightly, award-winning international speaker, survivorship coach, and healthcare advocate. He is a two-time stage IV cancer survivor 30 years apart. Howard shares the keys to leading a resilient life that drives successful community leadership, business innovation, and healthy living.

Episode 185 | Saving the World from Boring, Broken, Marketing with Eric Holtzclaw

Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.

Episode 184 | Closing the Gap Between Marketing and Sales with Deanna Shimota

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.

Episode 183 | Aligning Your Business Model, Goals, and Marketing Strategy with Jacob Baadsgaard

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people’s life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he’s not juggling his many roles within Disruptive, you’ll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.

Episode 182 | AI’s Potential Impact on Business and Marketing with Matthew Turner

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.

Episode 181 | Embracing Appreciative Intelligence in Your Companies Culture with Dr. Catherine Wiberg

Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New Female Leader and the author of an upcoming book on appreciative intelligence. Dr. Catherine is the founder and CEO of Profitable Alignment and spearheading a movement to help people everywhere enjoy their work.

Episode 180 | How to Thrive in the Influence Economy with Kurt Uhlir

Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years, and the agent businesses behind them, to identify what works and what doesn’t in modern marketing.

Episode 179 | Helping Aspiring Mom Entrepreneurs with Elayna Fernandez

Elayna Fernandez’s mission is to help moms break cycles, find peace, and feel whole, so they can become peaceful, present, playful, and on purpose. She created The Positive MOM Community, a free space to help aspiring mom entrepreneurs turn their painful stories into bestselling books, profitable courses, and well-crafted impactful talks, so they can earn passive income as inspiring messengers and digital entrepreneurs. As a single mom of four daughters and having experienced extreme poverty, she knows firsthand that when moms process their trauma, they can raise their children in a positive environment. When she’s on the stage, she weaves the tragedy, trauma, and turmoil she’s endured into her storytelling to inspire moms to validate their own pain, so they can feel seen, safe, and supported and help others do the same. She knows that we can all create a positive destiny, no matter how painful our history.

Episode 178 | Identifying Potential Referral Partners Using LinkedIn with Dan Purdy

Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran of numerous Fortune 500 companies, a published author, and a Lean Six Sigma Black Belt. As an entrepreneur himself, Dan started 4 ventures with 2 exits. He speaks with entrepreneurs and business owners daily, qualifying them for a 2-hour FREE advising session with one of Cultivate Advisors’ 60+ experienced business advisors in 160+ industries.

Episode 177 | Creating Viable Marketing Channels on LinkedIn and Google with Timothy Partasevitch

During his professional career, Timothy Partasevitch has helped many companies apply better sales and marketing processes and achieve their revenue goals and scale. Today, Timothy fully focuses on his new HR-tech product Juggl, a platform to consolidate recruitment, interviewing, and payroll. The team at Juggl focuses on two dimensions: propelling out staffing services and developing an HRtech solution to ease complex global hiring. The most viable marketing channels he sticks to are LinkedIn and Google.

Episode 176 | B2B Lead Generation and Creating a Measurable ROI with Ryan Caswell

B2B Leads Founder, Ryan Caswell started his professional career in mining, working as an engineer & data analyst before moving into business improvement. Whilst the work was interesting, Ryan had always admired business owners and entrepreneurs and felt he had what it took to start his own. From a failed eco-farm and B&B in the remote mountains of South Brazil, to an e-commerce company selling rock climbing equipment, Ryan met failure after failure but not without learning a very valuable lesson along the way… “It doesn’t matter how good you think your product or service is, if you don’t have a process or system to acquire new clients, you don’t have a business”. Spending untold hours on SEO, Facebook, YouTube, networking, trade shows, and paid advertising he discovered only one platform that delivered time and time again on the strict lead generation requirements for start-ups and small businesses. LinkedIn! Not long after, B2B Leads was born, a company purely focused on running B2B lead generation processes that generate measurable ROI for its clients.

Episode 175 | Creating Strategic Digital Marketing Campaigns with VK Lakkineni

V. Krishna Lakkineni hailed from a small village in India. Being born into poverty, the lack of necessities made him work harder, and he became hungry to achieve something better for himself, his future family, and the generations to come. Through hard work, dedication, and continuing education, Krishna developed a unique skill set in the digital marketing industry, where possessing both analytical (left brain) and creative imaginary (right brain) talent led to quality project outcomes. He currently leads a great team of talented technologists, designers and strategists at ROI Media Works. Mr. Lakkineni has over 15 years of experience working in the ever-changing digital marketing world. Being analytical, an entrepreneur, a programmer, and a marketer, he has developed a unique, yet strategic, skillset where he sets the bar high for himself. He also had considerable experience working on Fortune 500 companies’ digital marketing projects in an agency environment.

Episode 174 | Helping Your Company Close More Sales in Less Time with Jeremy Miner

Jeremy Miner is the Chairman of 7th Level, a Global Sales Training. 7th Level was ranked the #1 fastest-growing sales training company in the USA in 2020 and 2021 by INC magazine’s INC 5000 Fastest Growing Companies list. Jeremy’s brand of sales training pioneers the unique use of behavioral science and human psychology within the sales process, reflective of his deep studies in the subject from Utah Valley University. This scientific method of selling, created by Jeremy, has helped over 393,000 and counting salespeople in 37 countries over the last three years to 3x, 5x, and even 10x their sales results. He is a contributor for INC magazine and has been featured in Forbes, USA Today, Entrepreneur magazine, the Wall Street Journal, and a host of other publications on the topic of sales, persuasion, and the role of psychology and human behavior in the buying process. His new book “The New Model of Selling, Selling to an Unsellable Generation” co-authored with Jerry Acuff–CEO of Delta Point Consulting is available to pre-order online and available in all major bookstores on March 15th, 2023!

Episode 173 | Make Your Email Marketing Fun and Profitable with Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

Episode 172 | Mentorship and Embracing a Lifetime Learning Mindset with Kendall Shew

Kendall Shew has been a marketing professional for nearly two decades in Idaho and California. Currently, he is a Search Engine Marketing Manager with Boise-based performance digital marketing agency, VELOX Media. Kendall loves helping clients navigate the consumer path to purchase and come up with creative ideas to generate success. Kendall served as President of the Boise Advertising Federation and currently sits on the board for the Idaho Advertising Federation and serves as College Programs Liasion for the Northwest region (District XI) of the American Advertising Federation.

Episode 171 | Increasing Your Retention Rate Using Customer Behavior Analysis with Valentin Radu

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably.

Episode 170 | Amazon Growth Driven Advertising with Ryan Flannagan

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.

Episode 169 | Using AI to Engage Your Customers and Streamline Your Marketing with Chelsey Roney

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business.

Episode 168 | LEAP Tech Conference 2023 Rewind with Rhea Allen

This week the tables are turned! Drew interviews Rhea and she breaks down her recent trip to Riyadh, Saudi Arabia, where she spoke at this year’s LEAP Tech Conference. Rhea talks about all the new tech, events, and of course, culture and food she experienced during her journey!

Episode 167 | How to Launch an Effective PPC Campaign with Ben Lund

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben’s 15 years of digital marketing experience have given him concrete insights into what works and what doesn’t.

Episode 166 | Building a Great Digital Marketing Strategy with Chris Madden

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance.

Episode 165 | New Marketing Trends for the New Year with Rhea Allen

Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also an in-demand integrative marketing consultant, national presenter, adjunct marketing professor at Boise State University, keynote speaker, and the host of a popular podcast that ranks in the top 10% globally. Rhea emphasizes team building and creating a culture that empowers her team to produce superb work for their clients, time and time again.

Episode 164 | How to Become More Magnetic in Your Marketing with Tracey Pontarelli

Tracey Pontarelli is a 15-year branding and marketing pro turned successful wellness entrepreneur and mindset and marketing coach. She teaches women how to strengthen their mindsets, build authentic personal brands and successful businesses by aligning with who they really are and what really lights them up inside. She’s built a hugely successful wellness business and has taught hundreds (and hundreds) of women to do the same. Through it all, here’s what she’s learned – you are a MAGNET. Whatever you are putting out, someone is picking up. 100% of the time, with no exceptions. Your magic lies in building an authentic personal brand rooted in your passions, strengths, and purpose. When you do that … you fly. It’s her mission to help as many women as possible believe in themselves and use their authentic voices to attract in everything they want – more success, more freedom, more impact, more purpose.

Episode 163 | Using the Stage to Scale Your Business in a Meaningful Way with Amy Dix

Amy Dix is an International Speaker and two-time No. 1 International Best-Selling Author. She is an innovative speaker and digital marketer, who believes that anyone can create a movement with their unique message from the stage. She is revolutionizing the event and speaking industry. As a positive psychology practitioner, she understands the importance of mixing creativity and information to teach others how they can connect with their audience on a deep level. Amy now brings her expertise to others so they can share their message from the stage!

Episode 162 | What’s Next in OTT & CTV Advertising with Brian Urquhart

Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It’s an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth.

Episode 161 | Developing Future Marketing Leaders with Warren Danforth

Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry.

Episode 160 | Creating and Maintaining Habits with Jason Harwood

Jason Harwood is a speaker, podcaster, and coach who focuses on the fun side of habits! Not just any habits, the habits that make you happier. You will learn to identify and complete the most important activities in your life.

Episode 159 | Events and Tips Not to Miss in 2023 with Rhea Allen

This week Rhea Allen (Peppershock Media, The Marketing Expedition Community) previews the biggest and most exciting marketing and creativity events for 2023 and gives her tips for building your brand and your bottom line.

Episode 158 | A Blueprint for Building a 7-Figure Business with Chelsey Roney

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis, and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business.

Episode 157 | Discovering Your Core Customer with Jessica Embree

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs.

Episode 156 | Revealing Email Deliverability Secrets with Troy Ericson

Troy Ericson is the owner of Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Ezra Firestone, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Ryan Stewman, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida.

Episode 155 | Marketing Through AI-Based Media Buying with Jem Bourouh

Jem Bourouh is a 24-year-old full-time entrepreneur. He was born and raised in Germany and has spent the past four years launching and selling 7-8 figure eCommerce brands, and he has sold more than $20,000,000 with his eCommerce business as well as owns a marketing agency that invests in smaller DTC brands and acts as a VC named Adcubator and an education company called eCom Incubator.

Episode 154 | Creating an Engaging Email Experience with Erica Salm Rench

After working in enrollment management where she focused on strategic recruitment and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies that elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of clients.

Episode 153 | Building a Time-Proof SEO Strategy with Steve Wiideman

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he’s not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he’s a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.

Episode 152 | Creating a Memorable Brand Voice with Lucy Bedewi

Lucy Bedewi – Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies.

Episode 151 | How to Use Digital and Traditional Media Together with Mary Ann Pruitt

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience she has gained to eager professionals looking for actionable marketing tips.

Episode 150 | How to Scale Your Business with Affiliate PR with Kaila O’Connor

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue – all while ensuring she and her team operate in pure energetic alignment.

Episode 149 | How to Effectively use Email in Your Marketing Strategy with Kyle Stout

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses.

Episode 148 | Analyzing the Trends in Digital Marketing with Peter Shafer

Peter Shafer is the Vice President of Sales and Marketing at The Prosper Group. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns. Your audience is going to love his advice – whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand. Peter believes strongly that context, content, and collaboration are the keys to success in today’s competitive digital environment. He wants to share insights with listeners to enable them to start building better digital strategies that will not only work… they will exceed their expectations!

Episode 147 | Mentoring Youth One Talent at a Time with Sandie Jae

Sandie Jae is a Writer & Chief executive officer at Its All About You Talent Services. She has over 10 years of experience in writing compelling symbolic stories and books. Her role in creating more written content will add value to an audience, including assisting with screenplays and directing productions. In addition to her drive to create and connect, Sandie also heads special projects, and will further help develop and coordinate more events for creators for future collaborations.

Episode 146 | Cultivating Your Personal Brand with Anne Candido and April Martini

Anne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this by meeting businesses where they are through their model of “Coach – Train – Do”. This “On-Demand” nature lets businesses control their investment in time, money, and deliverables while maintaining agility in this dynamic world. And this enables quality work that has immediate business impact while at the same time building capability in the people who are leading and delivering the work. Their commitment is to leverage their 35+ years of experience in the corporate, agency, and entrepreneurial worlds to always be of service in enabling businesses to become savvier brand builders and marketers while building the teams and infrastructure to support them.

Episode 145 | Marketing, Innovation and Revenue Optimization with Mark Stouse

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform.

Episode 144 | The Importance of Proper Accounting Systems with Chris Hervochon

Chris Hervochon, CPA, CVA is the sole proprietor of his own CPA firm, which provides outsourced accounting and tax preparation services primarily for marketing and creative agencies. Before founding his firm, Chris spent ten years working in forensic accounting and corporate accounting, and finance. He has been featured in numerous publications, including Journal of Accountancy, South Carolina CPA Report, AICPA Certificates Wall of Fame, Accounting Today, AMEX Open Forum, LendingTree, CMSWire, CEO Blog Nation, and WinSavvy, as well as a number of podcasts, for his industry-specific knowledge and accounting expertise. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class. He was selected based on his exceptional leadership skills and profession- al experience for the four-day Leadership Academy program, which he graduated in October 2018. In 2019, he was selected as one of CPA Practice Advisors 40 Under 40. When he is not helping clients build and grow their companies and agencies, Chris enjoys spending time with his wife and three young kids, playing golf, obsessing over efficient workflows, listening to Metallica, and rooting for his beloved Philadelphia Eagles. Every April, you can find him on the 18th hole of Harbour Town Golf Links volunteering as a Marshall at the PGA Tour’s RBC Heritage event.

Episode 143 | Incorporating Quizzes into Your Marketing Strategy with Tai Goodwin

Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She’s an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages.

Episode 142 | The Power of Podcast Marketing with Arielle Nissenblatt

Arielle Nissenblatt is the founder of EarBuds Podcast Collective, a weekly podcast newsletter, and podcast. She is the Community Manager at SquadCast.FM, a remote recording platform. She is a graduate of the Salt Institute of Audio Documentary Studies. Nissenblatt is a podcast marketing expert, having spoken on panels at conferences such as Podcast Movement, International Documentary Association’s Podcast Day, at USC, Montana Media Lab, American University, and more. She is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Nissenblatt listens to over 40 hours of audio content per week. She is a podcast industry futurist and believes in the power of audio to break down cultural barriers.

Episode 141 | Video Marketing Made Easy with Rhea Allen

In this week’s podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results!

Episode 140 | Rethink Your Marketing and Transform Your Brand with Orsolya Herbein

Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers.

Episode 139 | Building Meaningful Relationships with Your Clients with Rick Elmore

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.

Episode 138 | Using Private Podcasts in Your Marketing Strategy with Nora Sudduth

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.

Episode 137 | Building a Predictable, Sustainable and Profitable Business with Joe DeMaria

Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — “broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people.
“Dynamic Ascension Training”, is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.
Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet — having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.
TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients.

Episode 136 | Up Your Social Media Game and Fame with Rhea Allen

As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers!

Episode 135 | Top 10 Episode Recap with Rhea Allen

This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy!

Episode 134 | Turning PR and Social Media Skills into an Award Winning Agency with Alex Rossman

You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.

Episode 133 | Exploring the Essence of Creativity with Maxim Jago

Futurist, Filmmaker, and Author, Maxim Jago is the Founder and Director of The Creativity Conference – a global meeting of minds to explore the essence of creativity in all its forms.

Episode 132 | Turn Followers into Buyers with Deirdre Tshien

Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).

Episode 131 | How Art and Design Influence our Lives with Laura Ballerini

Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’.

Episode 130 | Automate What You Hate: Using a CRM with Jeroen Corthout

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn’t like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It’s now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.

Episode 129 | How Pinterest Can Help Grow Your Business with Craig Lewis

Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies: paid and organic. In 2019 he attended a mastermind in Thailand which helped him enhance his professional life by creating this successful content and marketing agency dedicated to eCommerce brands. In 2021, his company became one of the very few Pinterest’s Approved Partners in the world, allowing him to offer unique, customized services to eComm owners using Pinterest. Craig and his team of specialists are ready to show eComm businesses new ways to achieve their full potential, helping them increase sales and build authority with this often overlooked, and underutilized growth platform.

Episode 128 | E.M.B.R.A.C.E. Business Development with Charlie Moon

Most people have a great passion for their life and want to do better. But they lack a plan and process to develop themselves from “what is” to “what I want”. For over 30 years Charlie Moon has worked with professionals of every stripe to be a better version of themself. Over the years, Charlie has noticed that every objective includes 3 components: People, Plan and Process. Charlie has a plan and a process for personal development that aligns with the desired outcome.

Episode 127 | Grow Your Influence and Make More Money in Podcasting with Kay Suthar

Kay Suthar is the CEO and Founder of Make Your Mark Podcast Agency and the Host of Uncensored Society Podcast. Their focus is on coaches, consultants, authors, thought leaders, business owners who want to build authority, make an impact on the world, and want to increase their sales. Kay is passionate about helping people go from invisible to visible by getting booked on podcasts and taking away the headache of producing their very own podcast.

Episode 126 | Motivating Women to Learn and Grow with Heidi Bartolotta

Heidi Bartolotta, is a self-motivated, compassionate, driven leader; a mentor, coach, mom, sister, friend, and founder of the Moms Making Six Figures podcast. Heidi has helped hundreds of (mostly female) entrepreneurs create their own success.

Episode 125 | Building Successful Relationships and Networks with Christina Ward

Christina Ward is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. The team is ranked in the top 20 teams in Idaho by Real Trends. Her team has closed over 1,500 transactions. 91% of her team’s sales come from referral or repeat business. The C&Co team not only sells a lot of real estate, they also have earned hundreds of 5-star reviews from creating an exceptional client experience. As a former collegiate athlete, Christina carries a drive for winning, while also serving her clients and sharing what she learns with others in the industry. Christina has been ranked #1 in 2018, 2019, and 2020 in her office for donations to KW Cares, a local and national non-profit. Her passion is to help not only buyers and sellers but also realtors (especially moms). She is a real estate teacher and coach and loves being a small part of other people’s success. In addition to her many professional endeavors, Christina lives in the East End of Boise and adores her husband and two kids.

Episode 124 | Adapting Your Market Strategy and ‘Getting to Aha!’ with Darshan Mehta

Darshan Mehta is the Founder of iResearch.com – an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France, and the Franklin University in Switzerland. Darshan’s book, Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts is set to be released on November 2nd!

Episode 123 | Turning Your Mess into Your Mission with Jana Danielson

Jana Danielson is an award-winning wellness entrepreneur who through her own experience with physical pain turned her mess into her message. She is an Amazon Best Selling Author, owner of Lead Pilates and Lead Integrated Health Therapies, her bricks & mortar businesses, and the Metta District, her online wellness community. She is the creator of the Cooch Ball, the world’s first patented pelvic floor fitness tool for women. Jana has coached and consulted with thousands of women from all over the world to help improve their quality of life, their confidence, and their impact in this world.

Episode 122.5 | Achieving the Relentless Entrepreneurial Dream with Natasha Miller

Natasha Miller isn’t your average CEO. She sits at the helm of Entire Productions, the go-to experience design, event and entertainment production company in San Francisco, and has been on the Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She is also performing as a jazz vocalist and a trained classical violinist. Natasha is a proud graduate of Goldman Sachs 10,000 Small Businesses and has studied entrepreneurship at the Harvard Business School and MIT and is a member of The Recording Academy (Grammys), ASCAP, SF Travel, and Meeting Professionals International (MPI). She resides in San Francisco, CA where she is a member and on the board of EO (Entrepreneurs’ Organization).

Episode 122 | Comparing Marriage to Marketing with Annmarie Kelly

Annmarie Kelly has been married SEVEN Times…to the same man…for just five years each time! She is the architect of the “new I Do”, The Five-Year Marriage™. Annmarie is also an award-winning author, speaker, teacher, the founder of The Victorious Woman Project, and the author of several books focused on women’s empowerment: Victorious Woman! Shaping Life’s Challenges into Personal Victories, Victory by Design, and her most recent, The Five-Year Marriage: Shifting the Marriage Paradigm. In it, Annmarie shows women – and the partners who love them – how to keep their personal power in their relationship and escape the ‘til death do you part” stranglehold of marriage. She’s active with many women’s communities and local charities, as well as the Victorious Woman Scholarship at Neumann University (her alma mater). She loves traveling, ballroom dancing, and spending time with her wonderful spouse, Joseph Eagle, and her beautiful, good friends.

Episode 121 | Sharing Your Story in the Podcasting World with Erik Allen

Erik Allen is an entrepreneur and avid MMA fan. He has created the best MMA podcast in the northwest, Top Rated MMA. He believes in giving back and honoring those that have served our country. With his companies Top Rated MMA and The Erik Allen Show, he can do just that. By lifting others up and giving back to the community and veterans through great organizations like Hire Heroes USA. Another one of the ways Erik is able to give back is by sharing his story and encouraging others, no matter what path they are on to find hope and purpose.

Episode 120 | Creating a Scholarship for Women in STEM with Ally Orr

Ally is a senior marketing student at Boise State University and will graduate in the spring of 2022. Ally created a scholarship for women at Boise State studying STEM, Medicine, and Law after a Boise State professor said to recruit fewer women in those areas of study. Ally has raised over $140,000 on GoFundMe and she plans to continue fundraising for the newly created “Women in STEM, Medicine, and Law” scholarship and build its message into something even bigger.

Episode 119 | Building a Software-Based Business with Bryan Clayton

Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.

Episode 118 | Building Your Leadership Brand Through Publishing with Lisa Gable

Lisa Gable is recognized worldwide as a turnaround mastermind and innovative businesswoman. For more than 30 years, she has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. Over time, Lisa has learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships, and forging strong partnerships. As a CEO, former US Ambassador, and advisor to Fortune 500 companies, Lisa has orchestrated the successful turnarounds of private and public organizations in all industries.

Episode 117 | Incorporating Pinterest into your Marketing Strategy with Kate Ahl

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.

Episode 116 | How to Advertise Your Business on a Top Podcast with Rich Kagan

Rich Kagan is the Founder and President of Last Minute Media Deals, an agency that connects large and small businesses with huge ad spots on podcasts, radio, and TV. When these spots need to be filled, shows would rather sell them at a tremendous discount than not at all. Through Last Minute Media deals, they sell these placements for up to 80% off.

Episode 115 | Running a Values Based Business with Lisa Condon

Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.

Episode 114 | Face to Face Marketing in a Digital World with Nick Aldinger

Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf.

Episode 113 | How Libraries Support Marketing Innovation with Yuki Graviet and Allison Maier

Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise.

Episode 112 | How to Find and Keep Employees with Kim Sherman-Labrum

Kim Sherman-Labrum is a small business consultant with the Idaho SBDC, where’s she’s worked since 1998. In her capacity as a consultant, she is a professional small business cheerleader, tech-whisperer, mentor, and dream-booster focusing on the digital marketing space. She primarily works with entrepreneurs on their online marketing needs but also has specialties in start-up and franchise businesses. She’s an accomplished speaker/trainer who has developed and delivered content on many topics both locally and nationally.

Episode 111 | What Drives Brand Reputation with Tracey Mooney

Tracey Mooney is the Director of Relationship Development and Brand Ambassador for Paul Davis Restoration. They provide mitigation and restoration services for families and businesses, and so much more. Paul Davis Restoration provides extraordinary care while serving people in their time of need.

Episode 110 | Advertising through the Eyes of an 8th Grader with Kaden Allen

This week we have a very special treat. Rhea’s youngest son, Kaden Allen, is on the show to talk about commercials on Tik-Tok, what catches his attention, and advertising through the eyes of an 8th grader!

Episode 109 | Building a Non-profit from the Ground Up with Daniel Hodges

Daniel Hodges, JD, is an activist dedicated to assisting others with disabilities and chronic illnesses reach their full potential. While in law school, Daniel founded Peaces of Me Foundation; a nonprofit that promotes universal access and inclusion. Daniel’s perspective has been shaped by his experience as a blind man with chronic pain and other conditions. He has spent a lifetime surpassing the low expectations placed before him, and his personal calling is to help others do the same.

Episode 108 | Secrets to Growing and Scaling Your Business with Taylor Ryan

Taylor Ryan is a 6x start-up founder originally from Washington, DC, but now living in Europe for the last 6 years. Taylor has 14+ years of marketing experience and is the CEO of KlintMarketing.com and GrowthSecrets.org. Taylor has 100+ keynotes over the last 3 years and was a finalist for the Ecosystem Hero of the Year 2020 Denmark (Nordic Start-up Awards). Taylor wears many hats; a start-up junkie, growth-hacker, CEO, corporate innovator, digital marketing agency owner, angel investor, and mentor.

Episode 107 | Improve SEO and Build Your Online Reputation with Josh Greene

Josh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, PR Summit, and Channel Advisor’s Catalyst conference. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell.

Episode 106 | Words of Wisdom from My WHIM Life creator Wendy Alexandre

Wendy Alexandre is a Real Estate Consultant, Business Coach, and creator of the My WHIM Life podcast. Wendy wants to create a significant impact in this world by sharing Wisdom, Humor, Inspiration, and Motivation in such a way that you will use them to affect actual real change in your own life and the lives of others creating a ripple effect of goodness!

Episode 105 | Decoding U.S. Export and International Trade Laws with Sarah Massie

Sarah Massie is President of S Massie Consulting LLC which provides export consulting, compliance programs, education, and training for companies to navigate the complicated laws and regulations for U.S. exports. Sarah has been engaged in international business for more than 15 years through her experience in government, sales, and education. She has planned, implemented, and organized international trade shows and state Governor led trade missions in over 10 countries throughout Europe, Asia and Oceania. Sarah is currently an Aerospace Liaison for the Idaho Manufacturing Alliance and previously served as the Secretary of the Board for the Idaho Aerospace Alliance and as a Board Member for the Boise Cricket Club.

Episode 104 | How to Grow Your Business on a Shoestring Budget

Looking to grow your brand on a budget and build a better bottom line? This week’s episode is for you. Rhea Allen gives you all her marketing tips, tactics, trends, and technologies that will help you grow your business on a shoestring budget!

Episode 103 | Sharpening Your Entrepreneurial Edge with Nida Leardprasopsuk

Nida Leardprasopsuk is a top-tier business consultant, mindset coach, and former Fortune 500 executive with more than two decades of experience in marketing, business, and human psychology. Her consulting and coaching business centers around exceptionality, a key factor in her own success. She is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently completing her research for a Ph.D. in Social Psychology. She is a professional certified coach (PCC) through the International Coach Federation (ICF).

Episode 102 | Finding R&D Tax Credits for Software and Tech Businesses with Tyler Kem

Tyler Kem is the co-founder of Strike R&D Tax Advisory, a firm specializing in Federal and State Research and Development “R&D” Tax Credits for emerging industries such as Software, Blockchain, Emerging Technologies, Hemp, Artificial Intelligence, Virtual/Augmented Reality. FinTech, Engineering/Architecture, Manufacturing, Pharmaceuticals, and Biotech.

Episode 101 | The Importance of Passion and Credibility Marketing with Nathan Gwilliam

This week’s episode highlights Nathan Gwilliam, a serial entrepreneur who is passionate about helping businesses leverage digital marketing and monetization tectonic shifts to transform their growth.

Episode 100 | Playing In and Outside the Sandlot with Marty York

This week’s episode highlights Marty York, known for his acting throughout the world, starring in movies and tv shows such as The Sandlot, Boy Meets World, and various other commercials for popular brands. Throughout this podcast, Marty and Rhea go back in time to talk about Marty’s upbringing in the acting world and what it took to get by as a young actor in California. They also talk about some upcoming projects and ventures that Marty is currently involved in.

Episode 99 | Master Your Networking in a Day with Christopher Kai and Shelly Yorgesen

Christopher Kai is the founder & CEO of The Mathem Group, a Beverly Hills-based consultant firm that trains entrepreneurs and executives on how to become global speakers, branding and networking experts, and online consultants.
Shelly Yorgesen, Founder of The Veranda Network. An online group of businesswomen who support each other and help each other grow in business and life.

Episode 98 | Why Podcasts are Crucial to Any Marketing Campaign with Brandy Whalen

Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele.

Episode 97 | How to Make Press Release Marketing Work with Mickie Kennedy

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.

Episode 96 | How to Bring Humans and Search Bots Together with Jeff Coyle

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.

Episode 95 | The Ins and Outs of Building a Startup with Curt Cuscino

Curt Cuscino is also the Co-Founder & CEO of GoodFetch, a finTech comparison-shopping platform for consumers that enables consumers to shop, compare from 20+ major carriers, and buy insurance in under 10 minutes from wherever they are, whenever they want. The platform also added personal loan comparison-shopping in 2020 as its next step towards simplifying the financial aspects of the modern digital human so they get back to living and waste far less time in this arena. Curt is also the Founder and CEO of HypeLife Brands, a progressive brand development + marketing agency helping B2C lifestyle startups & consumer-focused brands powerfully engage the Millennial generation. The agency is now headquartered in Southern California, in coastal downtown Oceanside. HypeLife Brands specializes in building, launching, and growing B2C/DTC lifestyle brands and startups, finely tuned for the ever-elusive Millennial generation.

Episode 94 | Becoming a Successful Online Business Manager with Rebecca Simon

Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs.

Episode 93 | How Sponsorship Helps Businesses Grow Their Brands with Ken Ungar

Ken Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and Indy Car. He’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports. Ken’s experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, inspired him to pen his second book, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ken’s also a veteran of the airwaves; you can find his interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chicago Tribune, Washington Post, Sports Business Journal.

Episode 92 | Implementing the GRIT Marketing Method with Christina Del Villar

Christina Del Villar is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale, leveraging technology with 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level. Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, is due out in summer 2021.

Episode 91 | Navigating the Cryptocurrency Ecosystem with Clay Space

Clay Space was born and raised in Albuquerque, NM, spent a short stint in LA, and moved to Idaho last May in search of an area that was more chaos resistant. Clay has extensive experience in the media/entertainment industry and has been an avid participant in the Bitcoin ecosystem for 8 years. Today, Clay is an investor and Bitcoin educator. His hobbies are writing, tennis, chess, jiu-jitsu, and guitar.

Episode 90 | Rebranding Your Company and Building Community with Jenn Graham

Jenn Graham is on a mission to design a more inclusive world. An activist, designer, and civic tech entrepreneur, Jenn Graham is the Founder and CEO of Inclusivv, bringing diverse voices together for conversations that matter. Since starting Inclusivv as a social experiment in Atlanta, Jenn has built a global team and a digital platform that has already enabled thousands of conversations around the world—both in-person and virtual. Her clients range from Facebook to Coca-Cola, including beloved organizations such as The King Center, Sierra Club, and The Aspen Institute.

Featured as a “2020 World-Changing Woman in Conscious Business” by Conscious Media Company, and recognized by the Atlanta Business Chronicle as “Small Business Person of the Year – Rising Star” in 2019. Jenn’s work has also been recognized by President Obama and has received numerous awards for social impact and creative community engagement.

Episode 89 | How Video Messages Build Trust And Boost Sales with David Jay

David is the founder and CEO of Warm Welcome and was recently named a Top 100 Tech Innovator and Influencer. David is a startup junkie, he has started service-based companies and several software companies. He believes that business can be a tool to help us build better relationships and connect us to a purpose far beyond ourselves. Warm Welcome exists because we believe that business, at its best, is personal and purposeful.

Episode 88 | Branding Success in the Nightlife Industry with Steve Adelman

Widely recognized as the co-founder of the Avalon Nightlife brand, and with a career spanning over thirty years, Steve Adelman has earned a reputation for combining creativity and bottom-line economics into acclaimed projects worldwide. Since 1990, over eighteen million self-expression and entertainment seekers have walked through the doors of Adelman’s venues. Adelman received a BA from Kalamazoo College and a MA in Economics from Boston College. His first book, Nocturnal Admissions, is a humorous, behind-the-scenes look at the Nightlife industry in five major cities and will be released later this year by Santa Monica Press.

Episode 87 | Diving into the Entrepreneurial Mindset with Mike Infanger

Mike Infanger is the owner of Infanger Insurance Inc., established in August of 2010. After a year of working for an independent insurance agency, Mike’s mom called him out of the blue and said she had a dream he starts his own agency. Initially, he told her he wasn’t interested in switching because he was making good money. But, that started the idea in his head. Then, after reviewing his book of business, and knowing that if he stayed, he’d continue to send half of his paycheck to the ‘house’, he decided he’d proceed with opening his own agency. Mike is also the founder of Entrepreneurs of Idaho an entrepreneurial networking circle.

Episode 86 | Developing your Personal Power with Tyler Watson

Tyler Watson is a life and business breakthrough specialist and creator of the Abundance Alignment Technique, a revolutionary new high achievement strategy that goes beyond mindset and skillset to align every energy system in the body and dramatically shortcut the time and effort it takes to get real results. Tyler went from a place of depression, addiction, financial struggles, and not believing in himself to developing a process that helped change not only his life but also the lives of thousands of others in record time. Tyler has worked with businesses and teams, million-dollar coaches and public figures, and hundreds of entrepreneurs and families.

Episode 85 | The Power and Payoffs of Creativity in the Workplace with Susan Meier

Susan Hamilton Meier is a brand strategist and visual artist and the founder of Susan Meier Studio. In her consulting practice, she helps marketing and sales teams across the healthcare ecosystem grow their brands and envision innovative ways to electrify their work. Drawing on her work as an artist, she brings a fresh, creative perspective to strategy. At The Boston Consulting Group, where Susan began her career, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design, and has had the privilege to work with some of the world’s leading corporations, including Unilever, Pepsico, Kellogg’s, Mars, Samsung, Genentech, and Novartis. Susan holds a BA in art history from Dartmouth and an MBA from Harvard. Her own creative output includes paintings, sculptures, jewelry, and children.

Episode 84 | Protecting Your Financial Legacy with Kenner French

Kenner French is the host of Tax Club’s “Tax Tips with Kenner”, the CIO of VastHoldingsGroup.com, and founder of VastSolutionsGroup.com. Kenner’s work has been mentioned on NBC, Fox News, ABC, and Forbes.com. He has authored two books, with a new one due out later this year, and is a frequent keynote speaker.

Episode 83 | Getting Your Message Out to the World by Podcasting with Adam Adams

Adam Adams is the founder of GrowYourShow where they help you get your message out to the world. Their clients are getting ranked in the top 1% on Apple Podcast and other top charts which means one thing: His clients have more influence than 99% of the podcasts out there. Adam says the reason most podcasters fail is a lack of marketing. Which is why his niche is to manage that critical piece so you can have more listeners, more downloads, more ratings, and more reviews. Adam has a loyal following in the real estate industry as well as the podcasting industry. After selling his real estate podcast, he launched Podcast on Podcasting, which is ranked as the top podcast to help podcasters.

Episode 82 | Support Your Creativity and Stay Profitable with Gabrielle Chipeaur

Gabrielle Chipeur is a creative professional who’s spent the last 16 years at the crossroads of design, technology, and online education. She’s worked with Fortune 50 companies, international best-selling authors, and world-renowned motivational speakers. She started her freelance business in 2010 after deciding to stay at home with her children and struggled in her business for 6 years because she was focusing on the wrong things. This led her to transform her business and document all the lessons in her book, Secret Weapon. She’s on a mission to stamp out the “Starving Artist” stereotype and on her podcast, The Well-Paid Creative, she talks about designing a business that supports creativity while being profitable. She lives just outside of Edmonton, Canada with a young family and a small menagerie of animals. When she’s not up to her elbows in tech she’s usually covered in paint or whipping up her latest embroidery or crochet project.

Episode 81 | How the Speed of Change Can Impact Your Company with Tobin Lehman

Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, Tobin’s earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results. He currently resides in Frederick, Maryland, with his spouse and five children.

Episode 80 | Understanding Audio Out-of-Home™ Advertising with Paul Brenner

With more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. He also serves as a member of the DPAA Research and Standards Committee. In this program, Brenner collaborates with other passionate advertising industry leaders and advocates for all the positive impacts that are being made in the digital media landscape.

Episode 79 | How to Promote a Book with Carrie Severson

Carrie Severson is the CEO of The Unapologetic Voice House, an independent publishing agency. She has been in the storytelling space for more than 20 years. After being published by an independent publisher, she spent five years pitching literary agents in the hopes of being published traditionally. She desperately wanted that traditional publishing deal. After 100 rejections from literary agents, she launched the company that could help women just like her – unapologetic in their story and looking for support. Now, she has the opportunity to walk the journey of developmental editing, publishing, and mentoring aspiring female authors throughout the world. After spending two decades in the storytelling world, she knows how to get a great book out into the marketplace.

Episode 78 | How to Run Your Agency on Auto-Pilot with Marko Filipovic

Marko Filipovic is a young entrepreneur and the CEO of GoldenGateGrowth. He started his first agency in June of 2020 and has since scaled it to 7 figures. Marko specialize in helping people build automated systems so that they can run they agency on autopilot while bringing in infinite leads and having that 4 hour work week everyone dreams about. He also helps people use social media as a business platform using his unique strategies that have brought him the income he enjoys today!

Episode 77 | Applying Disruptive Strategies in Your Industry with Branden Lark

Branden Lark is an entrepreneur who’s well versed in the business development and social branding space. After co-founding ExtraOrdinary Concierge, a corporate and personal lifestyle management company used by entertainers and sports teams, Lark started handling personal branding freelance for business and television personalities.

Episode 76 | 16 Ways to Connect and Network with Andréa Jones

As the creator of OnlineDrea.com, Andréa Jones and her team help small businesses create a BIG impact beyond their brand through authentic social media marketing strategies that focus on building a community of real and engaged followers. Andréa is also the creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies. For those businesses seeking a curated, done-for-you approach to growing an engaged online audience, Andréa and her team of seven serve nearly two dozen notable brands across the globe.

Episode 75 | Getting Attention Online and Social Media Wisdom with Jay Jay

Jay is an international speaker and has been sharing his message for the last 15 years in over 30 countries. In 2009 he leveraged the social media platform YouTube to organically grow his channel to 57,000,000M Views online. Other than coaching clients to get to the next level, Jay also has a PR and social media agency helping clients get INFLUENCE & ATTENTION to get themselves seen and heard!

Episode 74 | Pivoting Your Business in a Pandemic with Gequinn Mattox

Since 1986, Gequinn Mattox has worked for the University of Colorado and as a Program Coordinator on the Anschutz Medical Campus in Aurora, CO in the Center for American Indian & Native American Health. Since 2003, Gequinn has been an event planner & coordinator for a variety of events. She may be late to launch a business in the event planning industry, but Gequinn is not new to the industry and has been tagged to be the favored up-and-coming event planner of Colorado. Gequinn is a true “Event Slayer” in her own right.

Episode 73 | Breaking Down OTT Advertising with Matt Wilson

Matt Wilson has spent 15-years in the radio industry, working in the promotions & marketing, programming, and on-air side of the business. He’s worked 7 years as marketing director for a group of 9 Nissan stores and is currently the account director at SilverBack Advertising. Matt also is the host of the Mostly Automotive Marketing Podcast, a bi-weekly-ish podcast all about Automotive Marketing. Mostly.

Episode 72 | Autism Awareness and Making Clubhouse Connections with April Roga

Up until age 42, April convinced herself she was “less than”. First, because of the toxic relationship with her mom and THEN because she believed she was an inadequate mom to her nonverbal, autistic child. That was until she discovered she was April 2.0 after just 42 days of investing (not spending) time with her friend and mentor (and now husband), Roy. Having mostly overcome the difficult issues in her life, she is now April 2.0, the new and transformed version of herself. Because of her trials and breakthroughs, she is now in love with drawing out the dormant inner lioness within women and moms everywhere. By sharing transformational one-liners and teaching both the mechanical and mindset sides of live streaming, she helps women go from feeling inferior to owning their confidence. Once they are empowered, April connects them with their divine connections through her Netfriending® People Search Engine.

Episode 71 | Marketing in the Wellness World with Victor Briere

Victor Briere, Ayurvedic Doctor, is the co-founder of Pacific Coast Ayurveda and the International Institute of Tantric and Vedic Sciences. Victor is a gifted pulse reader specializing in Ayurvedic diagnostic techniques and health counseling. With his in-depth, individualized approach to health, Victor offers clients and students a detailed and encompassing perspective on the underlying causes of imbalance. Victor’s approach to wellness emphasizes the role and importance of lifestyle and dietary balance. He offers the support often needed to successfully address the root cause of illness and restore the body to balance.

Episode 70 | Hard Work and Building Relationships with Stephanie Worrell

Stephanie Worrell is the co-owner of From High Tide; a multi-channel consultancy firm dedicated to helping 1M women start their own businesses. An accomplished entrepreneur, business coach, and marketing professional, Stephanie is passionate about sharing her knowledge with aspiring entrepreneurs. She has personally guided and actively coached 200+ individuals through the journey of starting a new business, from overcoming fears to creating a business plan. Over the past decade, Stephanie has started and owned four companies and sold two. She is also a popular teacher at Boston University’s College of Communications, where she is committed to inspiring young people to follow their professional and personal dreams.

Episode 69 | How to Achieve Great Customer Service with Dr. Kelly Henry

For 20 years award-winning chiropractor Dr. Kelly Henry helped his patients live healthier lives. With the foundation of providing exceptional customer service, Dr. Henry grew his clinics into one of the top producing chiropractic offices in the nation with multiple locations and doctors. Since 2018 Dr. Henry has used his system to coach business leaders on improving customer service to create incredible growth and profits.

Episode 68 | Creating Fun in Life After Loss Without Guilt with Holly Rose Holland

Holly Rose Holland has fifteen years of experience as a spouse, twenty-four years as a parent, and eleven years as a survivor, supporting others who are experiencing grief. In moving through the grief process, she noticed many people were stuck around death, relationships, employment, and often changes in themselves. Holly has always wanted to write a book and enjoys sharing what she has learned about creating a life after loss.

Episode 67 | The Importance of Buying Local with Jennifer and Wyatt of Buy Idaho

As Executive Director of Buy Idaho, Inc., Jennifer Mauk has been championing Idaho’s small business community since 2016. Her goal is to have all Idahoans “think local first” by supporting Idaho’s, robust and diverse, product and service industry. Through special events, marketing, and group branding, Buy Idaho has connected service providers and producers to the consumer for over 34 years. Her goal is to continue finding new ways to support the growth, viability, and sustainability of local communities while maintaining the unsurpassed quality of life Idaho has to offer.

Episode 66 | Strengthening Your Emotional Intelligence with Brian Fretwell

Brian Fretwell is the founder of Finding the FIRES, the world’s first Emotional Intelligence “Gym”, where people come together to practice their people skills with members from around the world. Brian has spent the last twenty years teaching, coaching, and speaking on Leadership, Culture Change, and Personal Development. He’s run Emotional Intelligence workshops in mining camps in the Outback of Australia and the Arctic Circle in Northern Canada, he’s taught leadership on Oil Drilling Pads and the Gettysburg Battlefield, and he’s delivered keynotes from Istanbul, Turkey to inside his home office, exactly 35 steps from the kitchen. He is the author of the book “Experts of Our Potential” a book focused on changing how we view our own value. His Tedx Talk “What a Fifteen Year Old Meth Addict Taught Me About Leadership” has been seen by over 2.3 million people around the world. He lives in Boise with his wife Jamie, who just happens to be a Transpersonal Counselor. They spend their time taking walks and doing behavioral experiments on their dog Hank.

Episode 65 | Using TikTok to Grow Your Business with Kyle Kaplanis

Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok.

Episode 64 | Getting Your SWAG on with Swire Ho

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

Episode 63 | Healthcare Doesn’t Have to be Hard with Dr. Julie Gunther

Dr. Julie Gunther is a dual-Board Certified Family Physician who loves being a doctor. She founded sparkMD in 2013 to take back her relationship with her patients and to empower herself to be the doctor she set out to be.

Episode 62 | The Future of Podcasting with Darrell Calton

Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho.

Episode 61 | Podcasting for Businesses

If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the episode for you! Rhea Allen, President, and CEO of Peppershock Media and founder of The Marketing Expedition teaches you about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!

Episode 60 | Facebook for Businesses

A lot is changing! If you haven’t already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and changes, and you need to be ready to take advantage of all the great tools, features, and benefits. Join us as Rhea Allen (President and CEO of Peppershock Media, and the Founder of The Marketing Expedition) takes you on a guided tour of these changes, new offerings, and opportunities.

Episode 59 | New Marketing Trends for the New Year (2021)

Marketing Expedition Podcast · New Marketing Trends For The New Year | Marketing Expedition Podcast

With everything changing so fast, it’s hard to keep up with all the newest marketing trends, apps, and tools out there. Rhea Allen, President and CEO of Peppershock Media, and Peppershock’s Marketing Coordinator Jordan OKeefe will break it down, mix it up, and take you from “can’t even” to “yes we can build our brand and our bottom line!”.

Episode 58 | Why You Need Video In Your Marketing Plan with Drew and Brian

Marketing Expedition Podcast · Why You Need Video In Your Marketing Plan with Drew and Brian | Marketing Expedition Podcast

Videos are more popular than ever, and in a time where almost everyone has the ability to take one and upload it online, this trend is only going to continue to skyrocket! Literally, every business or organization will need some video production done at some point, either to educate, inform, entertain, or advertise to their target audience. In this week’s episode, Drew Allen and Brian Staudinger, the video team at Peppershock Media, go over everything you need to create a professional-looking video that will be sure to grab the attention of your audience.

Episode 57 | Internal Marketing During a Pandemic with Chris Wallace

Marketing Expedition Podcast · Internal Marketing During a Pandemic with Chris Wallace | Marketing Expedition Podcast

Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.

Episode 56 | Scaling Your Company with Peggy Niles

Marketing Expedition Podcast · Scaling Your Company with Peggy Niles | Marketing Expedition Podcast

Peggy Niles is a Profit Strategist and Business Mentor who helps 6 to 7-figure business owners transform their companies from the daily grind to one that keeps running smoothly while the owner focuses on the things that matter most to them. With 30+ years of experience, she specializes in scaling strategies, leadership, and process creation/management. She believes small business is the best way to make a difference in the world – that’s why she helps her clients grow and scale their companies, without the overwhelm or laboring endless hours, so they can fulfill their dreams and gain the freedom, and life, they’ve always wanted with the impact they deserve.

Episode 55 | Discussing Podcast Marketing with Christopher Hines

Marketing Expedition Podcast · Discussing Podcast Marketing with Christopher Hines | Marketing Expedition Podcast

Christopher Hines is the host of Podcasting is Branding and the top podcast expert for businesses and personal brands. Since 2015 he’s been hosting, producing, and managing podcasts. Now Chris owns the Elite Podcast Marketing Agency, where podcasters go to learn more and monetize their content. As a podcast producer and manager, Chris has generated over $20k through sponsorships and over 50,000 downloads on multiple podcasts. Also known as Coach Chris, he speaks around the world to business owners and companies about hosting their own podcasts. He’s been at Podfest, Podcast Movement, and several other events.

Episode 54 | Ways That Business Can Support Nonprofits with Tobie Spears

Marketing Expedition Podcast · Ways That Business Can Support Nonprofits with Tobie Spears | Marketing Expedition Podcast

Tobie Spears is the Executive Director of Guatemalan Humanitarian Tours, a non-profit organization that leads 11-day tours exploring the country, giving back, and having a blast while learning about life and how others live. Tobie graduated from the University of Utah with degrees in Sociology and Political Science and a Certificate in Criminology. She is lucky enough to have one awesome husband, two amazing daughters, and three crazy cats. Tobie fell in love with traveling when she was 17 and backpacked through Europe and drove from Utah to Canada with her two best friends. After college, she started traveling with her husband and daughters and in 2002 they spent 3 months backpacking through central Mexico. In 2013 they drove from Utah to Guatemala where they lived, worked, and volunteered for 3 months. Tobie stays busy working as a birth and postpartum doula and running her organization.

Episode 53 | The World of Food, Beverage, and Wellness Brands with Diana Fryc

Marketing Expedition Podcast · The World of Food, Beverage, and Wellness Brands with Diana Fryc | Marketing Expedition Podcast

Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family.

Episode 52 | Branding and Packaging Design with Kevin Smith

Marketing Expedition Podcast · Branding and Packaging Design with Kevin Smith | Marketing Expedition Podcast

As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project.

Episode 51 | The Power of Your Story with Margy Feldhuhn

Marketing Expedition Podcast · The Power of Your Story with Margy Feldhuhn | Marketing Expedition Podcast

Margy Feldhuhn is the co-owner of Interview Connections, the first and leading podcast booking agency. Margy and her business partner Jessica lead an in-house staff of 13 employees in their Rhode Island office and have successfully scaled the agency to 7 figures. Margy joined the company in 2016 as a contractor, becoming the first employee in 2017 and equal co-owner by 2018. She has helped to quickly scale the business by designing and implementing systems to increase revenue, streamline operations, and achieve the highest quality client experience. Margy has taken on a creative role in the agency as well, co-hosting and producing podcasts and video content for the company. Margy is active in animal rescue and organizes a yearly fundraiser called Art for Animals. In 2019 she was recognized for her efforts with a “Humane Heroes” award. When she’s not busy rescuing pets in need, you can find her listening to true crime podcasts.

Episode 50 | How to Retire in 7 Years with Natalie Lemas

Marketing Expedition Podcast · How to Retire in 7 Years with Natalie Lemas | Marketing Expedition Podcast

Natalie Lemas is the host of The Journey, the only daily LIVE mindset coaching membership on the Internet! She teaches ambitious people how to become masters at manifestation. Through her techniques, she has reached a net worth of almost $10 million in 7 years. She believes everyone deserves to live their life by design and she’s committed to showing people how to make that happen!
www.natalielemas.com

Episode 49 | Crisis Response and Reputation Management with Bill Coletti

Marketing Expedition Podcast · Crisis Response and Reputation Management with Bill Coletti | Marketing Expedition Podcast

Bill Coletti is a reputation management, crisis communications and professional development expert, a keynote speaker, a Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill is the CEO and Founder of Kith, a crisis response and reputation management firm.

Episode 48 | The Intersection of Mindset and Marketing with Maggie Dennison

Marketing Expedition Podcast · The Intersection of Mindset and Marketing with Maggie Dennison

Maggie Dennison is a teacher and mentor for Mindset and Marketing. She combines her business experience as a Project Leader for a multinational company in Germany, with years of personal and spiritual development, coaching, and writing marketing materials. With this rounded background, she helps her clients with the nuts and bolts of marketing as well as getting them past those stuck places that stop them in their tracks. Nature feeds her spirit and in her spare time, you’re most likely to find her out among the trees. Maggie grew up in Northern Ireland and since leaving there, has lived in 7 countries…so far.

Episode 47 | Success and Leadership Development with Brandon Buck

Marketing Expedition Podcast · Success and Leadership Development with Brandon Buck | Marketing Expedition Podcast

Brandon Buck created Infinite Strengths with the mission to provide an exceptional experience that will ensure all clients fully maximize their potential. Brandon’s passion for leadership development started with an opportunity to play collegiate baseball at Purdue University. After graduation, he began a career as a high school teacher and coach in Arizona. As the head coach of the baseball team, Brandon focused on character development first and baseball second. His top priority was to develop young boys into good men, husbands, and fathers. This focus equated to dozens of draft picks, collegiate athletes, state championships, and a nationally ranked program. Brandon developed district-wide leadership programs for students, teachers, and administration and was named a finalist for Teacher of the Year for the state of Arizona in 2010. Brandon became a professional leadership coach, facilitator, and speaker in January of 2016. Since then he has been helping incredible people enhance their lives and incredible companies enhance their business and culture.

Episode 46 | Building a Company Through Personal Branding with Trillitye Paullin

Marketing Expedition Podcast · Building a Company Through Personal Branding with Trillitye Paullin | Marketing Expedition Podcast

Trillitye Paullin is the Founder and CEO of Free to Feed (www.freetofeed.com), a place for parents to find answers to their questions about infant food sensitivities, empowering them to continue their breastfeeding journey. Trillitye is the mother of two beautiful daughters who had severe infant food sensitivities. After processing the fact that she could hurt her children through breastfeeding, she started researching how to produce breast milk they could properly digest. It was when Trillitye discovered that many parents experience the same troubling situation that Free to Feed was born. In this episode, Trillitye shares with us her impactful story and how she built her company through personal branding.

Episode 45 | Why Ice Hockey is Like Entrepreneurship with Zuzana Dobro

Marketing Expedition Podcast · Why Ice Hockey is Like Entrepreneurship with Zuzana Dobro | Marketing Expedition Podcast

Zuzana Dobro is the founder of The WHO Method (www.thewhomethod.com), a system created to help entrepreneurs, coaches, authors, experts, and agencies to get to know their customers deeply and to avoid the pitfalls of attracting the wrong people.
Born in former Czechoslovakia, Zuzana escaped the Iron Curtain and moved to England, speaking very little English and with only £200 in her pockets. She gradually made her way working in the creative industry and landed her “dream job” as an interaction and UX designer. However, something felt odd. Zuzana had an unstoppable desire to fulfill a childhood dream to travel around the world. So she left her comfortable lifestyle and traveled solo for 2 years, even backpacked to Antarctica. It was after her trip where she merged her passion for adventure, travel, and human evolution with her design and creative problem-solving expertise, and embarked on her new journey of entrepreneurship.

Episode 44 | Focusing on The Focus Project with Erik Qualman

Marketing Expedition Podcast · Focusing on The Focus Project with Erik Qualman | Marketing Expedition Podcast

#1 Bestselling Author and Keynote Speaker Erik Qualman has performed in over 55 countries and reached 35 million people. He was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. He is the host of the popular Super U Podcast and his work has been used by the National Guard to NBCUniversal to NASA.

Buy Erik Qualman’s latest book The Focus Project: amzn.to/3c3lqXE

Episode 43 | Wealth Management During COVID19 with Stuart Enterline

Marketing Expedition Podcast · Wealth Management During COVID19 with Stuart Enterline | Marketing Expedition Podcast

Stuart Enterline is a Wealth Advisor at Lefavi Wealth Management. He attended Pennsylvania State University where he earned three degrees in Finance, Accounting, and Economics, with a concentration in Statistics. Stuart holds Series 7 and Series 66 licenses and is actively engaged in researching financial markets and the economy. He is also working toward obtaining the prestigious Chartered Financial Analyst designation, one of the most difficult designations one can earn, in any industry. Stuart passed Level I and Level II on his first attempt and is currently studying for Level III. Originally from Erie, Pennsylvania Stuart is currently a resident of downtown Salt Lake City. He enjoys reading, playing sports, skiing, and sailing.

Episode 42 | Ethical UnSelling with Tiji Thomas

Marketing Expedition Podcast · Ethical UnSelling with Tiji Thomas | Marketing Expedition Podcast

Tiji Thomas is a Client Conversion Coach and a 7-Figure Sales Expert. Tiji helps coaches and consultants get maximum results with their organic and paid marketing efforts, by showing how to get more clients from consultations and strategy calls. He has personally produced over a half-billion dollars in sales using his “UnSelling System”. He loves serving people who love to serve others, and enjoys teaching how to get more clients using his integrity-based sales approach! Tiji has been happily married for 23 years and has two amazing children.

Episode 41 | Marketing and Branding in Higher Education with Nikki Koontz

Marketing Expedition Podcast · Marketing and Branding in Higher Education with Nikki Koontz | Marketing Expedition Podcast

Nikki Koontz is the Executive Director of Marketing Communication for Southern Utah University. She is responsible for building, maintaining, and protecting SUU’s reputation and brand strategy. She has experience in public relations, crisis management, recruitment, advertising, video production, social media, and content development. Nikki was the Media and PR Manager for the Utah Shakespeare Festival for more than four years. She’s been an adjunct professor for the SUU Arts Administration program since 2014 and teaches courses on marketing, digital strategy, and event planning. She was a Hilberry Theatre Fellowship recipient and earned her MFA in Theatre Management at Wayne State University in Detroit, MI. She holds a BA in Theatre from California State University, Fullerton.

Episode 40 | How to Stay Visible in Troubled Times with Jill Lublin

Marketing Expedition Podcast · How to Stay Visible in Troubled Times with Jill Lublin | Marketing Expedition Podcast

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of 4 Best Selling books including “Get Noticed…Get Referrals” (McGraw Hill) and co-author of “Guerrilla Publicity” and “Networking Magic”. Her latest book, “Profit of Kindness” went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit www.publicitycrashcourse.com/freegift and www.jilllublin.com/publicity

Episode 39 | All Things Marketing with John Wall of Marketing Over Coffee Podcast

Marketing Expedition Podcast · All Things Marketing with John Wall of Marketing Over Coffee | Marketing Expedition Podcast

We are excited to have John Wall as this week’s guest. John is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn. He’s also a partner at Trust Insights (www.trustinsights.ai), a marketing data science firm founded by Christopher S. Penn and Katie Robbert. He has held positions specializing in Customer Relationship Management, Marketing Automation, and sales support systems at both venture-funded and privately held businesses, working with clients such as Amazon, Salesforce.com, Microsoft, and Oracle.

Episode 38 | Be You and Build Your Brand with Paula Orezi

Marketing Expedition Podcast · Be You and Build Your Brand with Paula Orezi | Marketing Expedition Podcast

Paula Orezi is the Author of “From Me to You”, a book of motivational poetry. Her message is aimed at business-minded professionals or anyone wishing to start their own business and needing help to overcome mindset beliefs, being organized, or conducting sales through relationship-building. Paula’s WHY is to help people overcome destructive patterns regarding their thinking and daily investment habits. Paula has been featured in Podcasts that encourage others to live with purpose and dream BIG! The creation of the Paula O! Store (www.paulaostore.com) was founded on the concept of Be You! She has impacted many with her branded products that stand for the mission of empowering others to be themselves and find their life’s calling in an adventurous way.

Episode 37 | Learning to Walk Again with Gina Gardiner

Marketing Expedition Podcast · Learning to Walk Again with Gina Gardner | Marketing Expedition Podcast

We are privileged to have International Bestselling Author and Motivational Speaker Gina Gardner as this week’s guest. Gina is an empowerment and relationship coach and a transformational leadership trainer with over 30 years of expertise helping people experience happiness, success, and fulfillment. She’s the founder of Thrive Together Tribe Membership and the Personal and Spiritual Development Program. Gina has worked with countless individuals, couples, teams, and organizations helping them to step into their potential, to learn the lessons from the past, and to recognize that there is a choice to step into their power and live a fearless life.

Episode 36 | Increasing Your Sales in Good & Bad Economic Times with Terry Hansen

Peppershock Media · Increasing Your Sales in Good and Bad Economic Times with Terry Hansen | Marketing Expediton Podcast

We are excited to have Terry Hansen, President of The Hansen Group Company, a sales performance improvement firm, as this week’s guest. Terry trains business owners and their sales teams on how to increase sales in good AND bad economic times.

Episode 35 | Being a Chief Motivational Officer with Dr. Mindi Anderson

Peppershock Media · Being a Chief Motivational Officer with Dr. Mindi Anderson | Marketing Expedition Podcast

We are excited to have Dr. Mindi Anderson of Maximize Solutions – Business Consulting and Coaching as this week’s guest. Working as a Chief Motivational Officer’, Dr. Anderson is also a veteran, volunteer firefighter, and an advisory board member for the Idaho Women’s Business Center. We talk about setting yourself apart and growing your business.

Episode 34 | Networking with Shelly Yorgesen of The Veranda Network

Peppershock Media · Networking with Shelly Yorgesen of The Veranda Network | Marketing Expedition Podcast

Today we’re sharing with you a special conversation from a Facebook live interview with Shelly Yorgesen, Founder of The Veranda Network. An online group of businesswomen who support each other and help each other grow in business and life. We talked about relationships, Sales, Marketing, Networking and so much more.

Episode 33 | Privacy, Cybersecurity and Protecting your Brand with Bradley Frazer

Peppershock Media · Privacy, Cybersecurity and Protecting your Brand with Bradley Frazer | Marketing Expedition Podcast

Brad Frazer is a copyright, trademark, social media, Internet, privacy, and cybersecurity lawyer at the Boise law firm Hawley Troxell, Idaho’s largest law firm. His practice areas include cybersecurity, privacy, Social Media (“SoMe”), internet law, e-commerce, technology and software licensing, patent counseling, trademarks and domain names, copyright, Information Technology (“IT”), media law, computer law, trade secrets, and related transactional work and litigation.
Brad is also a published novelist. His debut novel The Cure was published by NYC-based Diversion Books. www.diversionbooks.com/books/the-cure/

Contact information:
Brad Frazer
208-388-4875
bfrazer@hawleytroxell.com

Episode 32 | Leverage Your Time To Earn Extra Income With Side Hustle Nation

Peppershock Media · Leverage Your Time To Earn Extra Income With Side Hustle Nation | Marketing Expedition Podcast

In today’s episode, we had the pleasure of talking with Nick Looper of Side Hustle Nation. We discuss everything from marketing tips to side hustles and staying active during the COVID-19 crisis. You can learn more about Nick Looper and Side Hustle Nation at www.sidehustlenation.com

Episode 31 | Top 20 Tips For Virtual Meetings From Home

With so many of us working from home, we’ve decided to put together a list of tips and tricks to make your next virtual meeting your best one yet!

Episode 29 | The F* Word Makes All the Difference with Sarah Cortez

In this episode of the Marketing Expedition Podcast, Rhea is joined by Sarah Cortez, creator of The F* Word Makes all the Difference.

Episode 28 | Websites, Wellness, and Women in Business

Listen as Rhea Allen is joined by Brooke Lacy, one of Idaho’s most successful Entrepreneurs and Podcast hosts! In this podcast, you will gain insights on how to best grow and maintain your network, becoming a success as an entrepreneur as well as overcoming challenges to better yourself. Take a listen!

Episode 26 | Market yourself through writing with Stacy Ennis

Listen as Rhea Allen is joined by Stacy Ennis a renowned author, creative consultant, individual writing coach and ghostwriter! In this podcast, you will get great advice on tools and workshops helping you in becoming an author, how to market yourself through your writing as well as learn about building your personal brand through books!

Episode 25 | Creating a unique and successful business with Christian Kilpatrick

Listen as Rhea Allen is joined by Christian Kilpatrick from Brick6 Creative! In this podcast, you will learn how Christian Kilpatrick has created his business and the steps in which networking, teambuilding, word of mouth and more have helped him in creating a unique and successful business. Take a listen!