Pinpointing your Target Audience with Empathy Mapping
Pinpointing your Target Audience with Empathy MappingWritten By Rhea AllenEmpathy mapping is a highly effective tool we here at Peppershock Media...
What is Your Customer Acquisition Cost (CAC)?
What is your CAC, or Customer Acquisition Cost?
Your Customer Acquisition Cost is how much it costs to acquire each new customer. This cost includes marketing, advertising, networking, the sales process, cycle, staff hours, materials, etc (the list goes on!)
How Important is Visual Content in Your Marketing?
How Important is it to Use Visual Content in Your Marketing? Written By Rhea AllenWritten By Rhea AllenUsing visual content in your marketing is...
Public Relations: The Basics
Whether you hire an agency or go at it on your own there are a few basics you’ll want to consider with integrating Public Relations or “earned media” as a marketing tactic into your overall marketing strategy.
Creating a Marketing Plan for Your Business
Creating a Marketing Plan for your BusinessWritten By Rhea AllenWritten By Rhea AllenDid you just start a new business and need to create a...
Instagram Marketing Strategy 201
When you are creating your social media content strategy, you need to have an Instagram marketing strategy too!
Whether you are interested in inbound marketing, viral marketing, creating brand loyalty, or even relationship marketing, your marketing department (even if that’s just you!) has to have a good understanding of how to best integrate Instagram into your marketing campaigns and advertising to get the results your business strategy needs!
How to Use Your Existing Email Lists to Supercharge Your Marketing Automation
How to Use Your Existing Email Lists to Supercharge Your Marketing Automation! You might have heard that email marketing is dead, but it’s alive and...
Resources and Ways Busy Leaders can Improve their Skills
Leaders are Readers: Resources and Ways Busy Leaders can Improve Their Skills!Written By Rhea Allen“I don’t have time.” Truth is, you don’t have...
What is a Creative Brief?
What is a Creative Brief? ….and why do you need one? When you are about to embark on a trip, unless you’ve got real wanderlust and a pause in any...
The Importance of Performing a Competitive Marketing Analysis
The Importance of Performing a Competitive Marketing Analysis. It has been said that no man is an island. The same is true for businesses too. What...
What is your GTM (Go to Market Strategy)?
What Is Your GTM (Go-To Market Strategy)? Okay, so you have a product or service that you would like to share with the world. Whether it’s something...
What is Clubhouse, and Why Should You Join
What is Clubhouse and Why Should You Join? With so many different social media platforms, apps, and avenues out there, it can be hard to understand...
The Importance of Using Photos of People in Your Social Media
The Importance of Using Photos of People in Your Social Media Let’s face it: not everyone likes to have their picture taken, and not everyone is...
The 5 R’s: Organic, Cost-Effective Growth for Your Brand or Business
The 5 R’s: Organic, Cost-Effective Growth for Your Brand or Business! With all the many different ways there are to reach your customers, grow your...
Problems or Opportunities? Preparing your Business for the “New Normal”
Problems or Opportunities? Preparing Your Business for the "New Normal" There were a couple of months in the summer of 2021 where we felt like...
Tiktok Marketing: How Brands can use Tiktok to their Advantage
Tiktok Marketing: How Brands can use Tiktok to their Advantage!While Tik Tok may not seem that new anymore, it still may be relatively new to many...
Relationship Building vs. Networking
Relationship Building vs. Networking: 10 tips on what not to do and 10 tips on what to do!Whether you are new to networking or want to fine-tune...
Top 5 Reasons You Need to Invest in Real Estate Video Marketing Now
Top 5 Reasons You Need to Invest in Real Estate Video Marketing Now! Learn how you can get an ROI on your Video Marketing Investments! If you are a...
Optimizing Content For AI Devices
How to Optimize Your Content for IoT, AI, and Voice Search How do you ensure that your content is optimized for Artificial Intelligence (AI) and...
Event Marketing Essentials
A quick guide to help you market and promote your next event. Whether you are a seasoned veteran of the event scene, or you are planning one for the...
Facebook 201
Facebook 201As promised, here is Part II of our two-part Facebook for Business series, Facebook 201! If you missed Facebook for Business 102, here’s...
Facebook 101
During your lunch break, when bored at home, or just killing time in between appointments, you are like 2.2 billion daily users who might be...
How to Promote a Book with Carrie Severson & Rhea Allen
How to Promote a Book with Carrie Severson & Rhea Allen You should write a book. Has anyone ever told you that before?Or have you ever thought...
It’s Time to Rebound/Recover Your Business
It’s Time to Rebound and Recover Your Business. Dust off the shock/awe and get on with the business of your business, by taking what you’ve learned...
Stop Wasting Money
How do you stop wasting money on marketing? Whether you are a small business owner, a CEO or a marketing director, you don’t want to waste money on...
What does a Graphic Designer do?
We are surrounded by graphic design. From the pen in your hand, the logo on your coffee cup, to the packaging on your breakfast cereal, graphic design is everywhere. When you consider the fact that almost every single thing that you can see was at some point created by a graphic designer, the importance of this role becomes clear!
Podcasting 101
Podcasting 101We know you’ve always wanted to, and that you’ve already seen the benefits that podcasting could bring to your personal brand or...
Content Writing vs. Copywriting: What’s the Difference?
Who needs words anymore? In a world gone digital, it may seem that the written word is losing more and more ground (or bandwidth), each and every...
So You Have a Marketing Plan… Now What?
Congratulations! You have officially done the impossible. You have created a marketing plan, and now you are ready to boldly go where your company...
Mission Possible: A Marketing Plan that Won’t Fail
We’ve all heard the term “too big to fail,” but what about too great to fail? That’s you; that’s your business or organization, and you are too...
Show Me the Money: A Guide to Getting a Return on Marketing Investments
As business owners, we all (or at least we should know) why we invest in marketing: to bring customers to our door (or website) to buy our products...
5 Business Videos You Should Invest in for Better Marketing ROI
I keep reading this statistic year after year and while the number fluctuates slightly, the stat is saying generally the same thing; web video...
How to Grow your Business and Brand on a Shoestring Budget
For any business that’s just starting out, or maybe a smaller business who’s been around for a while but still needs to watch their budget,...
Top 20 Tips for Virtual Video Meetings from Home
With so many of us working from home, we’ve decided to put together a list of tips and tricks to make your next virtual meeting your best one...
Top 10 Marketing Ideas and Ways to Keep Your Business Alive During the COVID-19 Quarantine
Business and organizations are experiencing a slew of unprecedented challenges due to the COVID-19 virus, but what are some of the opportunities you...
Graphic Design and Marketing
Sometimes, we don’t realize how much art impacts the world around us.We are constantly surrounded by it. So much in fact that we don’t even realize...
Leveraging Your Local Radio Stations
Leveraging Your Local Radio StationsI was asked, “How can we effectively partner with radio stations to do more than just spots (commercials or...