Episode 190 | Understanding SEO and Google Ads with Brandon Leibowitz

Sep 7, 2023

About Brandon:

Brandon Leibowitz founded and runs SEO Optimizers. A digital marketing firm that focuses on increasing online traffic for small and medium-sized businesses, which then converts into clients, sales, and leads. His roles include search engine optimization, email marketing campaigns, developing an affiliate network, optimizing paid ads on Google AdWords, and constructing social media accounts.

Podcast Notes:

00:00 – 00:11 “Google doesn’t really trust what you put on a website. I could put keywords all over any website; It’s not going to really move the needle without you building trust up. And the way to build trust is by getting other websites to talk about you.” — Brandon Leibowitz

00:12 – 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 – 01:12 Brandon’s background

01:13 – 09:09 Marketing Essentials Moment: LinkedIn Marketing

09:10 – 12:14 Welcome to the show, Brandon!

12:15 – 15:09 Using keywords to develop audience trust

15:10 – 19:32 Voice search optimization 

19:33 – 21:23 Optimizing your website for search engines and voice search

21:24 – 25:09 What is Schema and how can it help your brand with SEO?

25:10 – 28:33 Humanizing AI written content

28:34 – 29:34 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Click to apply for a special offer for friends of this podcast.

29:35 – 35:02 Tools and variations to assist you in improving your search engine ranking

35:03 – 37:45 Ad Costs: How It works in marketing

37:46 – 40:52 Creating a more niche and targeted strategy

40:53 – 43:47 Providing value and personalization

43:48 – 45:06 Using videos to increase traffic to your website

45:07 – 46:24 Reach out to Brandon at Seo Optimizers

46:25 – 47:18 Thank you so much, Brandon! Enjoy your marketing journey!

47:19 – 48:06 Join themarketingexpedition.com today


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