Episode 189 | Looking at the Future of Digital Marketing with Ashley Cline

Aug 24, 2023

About Ashley:

Ashley Cline is the Vice President | Co-Founder at Ice Cream Social. She has diverse work experience spanning various industries and roles. Ashley joins TicketSocket in 2017 as the Executive Vice President of Client Strategy.

Podcast Notes:

00:00 – 00:22 “Every single one of your customers is an influencer. Even if they don’t have a big following on social media; they have friends, they have family; they are talking to people. Just because they don’t have a large following doesn’t mean they don’t have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline
00:23 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 – 01:47 Ashley’s Bio
01:48 – 07:41 Marketing Essentials Moment (Digital Advertising)
07:42 – 10:01 Welcome to the show, Ashley!
10:02 – 12:46 Low cost of customer acquisition
12:47 – 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every single purchaser into additional customers and brand advocates.
16:01 – 18:42 Ashley’s frustration with medical marketing
18:43 – 23:51 Continuing education and network growth
23:52 – 27:36 Partnering with agencies
27:37 – 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast.
28:29 – 34:23 The Future of Ice Cream Social
34:24 – 36:00 Gamification and tracking success
36:01 – 37:57 Tracking cookies and revenue attribution
37:58 – 41:45 The dashboard and reporting
41:46 – 44:00 Micro-influencer marketing
44:01 – 45:59 Learn more about Ice Cream Social
46:00 – 46:50 Thank you so much, Ashley! Enjoy your marketing journey!
46:51 – 47:35 Join The Marketing Expedition Community today

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