Episode 188 | The Big Shift in TV and the Future of CTV Advertising with Tony Marlow

Jul 13, 2023

About Tony:

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.

Podcast Notes:

00:00 – 00:24 In the context of using data to ensure relevance, I think that’s one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just “spray and pray”. —Tony Marlow
00:25 – 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:42 – 01:22 Tony’s Background
01:23 – 15:20 Marketing Essentials Moment:  Estimating Process as an Agency
15:21 – 15:55 Welcome to the show, Tony!
15:56 – 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing
20:19 – 26:13 Having the opportunity to be performance storytellers as marketers
26:14 – 29:54 Relevance drives effectiveness
29:55 – 34:12 Tailoring your messaging based on viewership habits
34:13 – 37:56 Generative AI capabilities
37:57 – 41:46 Feeding the AI learning machines
41:47 – 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast.
42:37 – 48:02 The trend toward ad-supported models
48:03 – 51:57 Subscription cycling
51:58 – 53:50 Optimizing discoverability and voice search features
53:51 – 58:47 Shift in podcast listenership
58:48 – 1:03:21 Brand demand and field command
1:03:22 – 1:06:38 Career aspirations
1:06:39 – 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv
1:07:31 – 1:08:41 Thank you so much, Tony! Share this podcast!
1:08:42 – 1:09:12 Give us a Review! Enjoy your marketing journey!
1:09:13 – 1:09:59 Join The Marketing Expedition Community today!

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