Episode 185 | Saving the World from Boring, Broken, Marketing with Eric Holtzclaw

Jun 15, 2023

About Eric:

Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.

Podcast Notes:

00:00 – 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw
00:12 – 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:31 – 01:00 Eric’s Background
01:01 – 05:03 Marketing Essentials Moment: Getting on Business Listings
05:04 – 06:31 Welcome to the show, Eric!
06:32 – 11:55 Rhea and Eric talk about the origin of their branding
11:56 – 14:52 Liger Partners’ mission
14:53 – 16:20 From Hot Mess to Success Story
16:21 – 21:50 Eric discusses their workplace culture
21:51 – 25:15 A brief discussion about sports, visiting Atlanta, and their families
25:16 – 26:05 EyeBuyDirect is an online retailer of prescription glasses as well as prescription and non-prescription sunglasses.
26:06 – 30:48 Period of curation (not creation) with AI
30:49 – 34:04 Introducing some powerful AI tools
34:05 – 37:19 Optimizing AI tools to deliver positive results for your clients
37:20 – 41:30 The Claw Podcast
41:31 – 43:22 Liger’s future goals
43:23 – 44:32 Thank you so much, Eric!
44:32 – 44:50 Chat with Eric on LinkedIn: linkedin.com/in/eholtzclaw
44:51 – 45:24 Share this podcast! Enjoy your marketing journey!
45:25 – 46:11 Join The Marketing Expedition Community today!

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