Episode 183 | Aligning Your Business Model, Goals, and Marketing Strategy with Jacob Baadsgaard

Jun 1, 2023


About Jacob:

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people’s life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he’s not juggling his many roles within Disruptive, you’ll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.

Podcast Notes:

00:00 – 00:27 “Most businesses just pick up a number out of the air and say, “Let’s grow to that number!” But there’s no rationale behind it. There’s no “why” behind it. And that’s where a lot of the unnecessary suffering comes from trying to grow up businesses.” — Jacob Baadsgaard
00:28 – 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:47 – 01:46 Jacob’s Background
01:47 – 04:07 Marketing Essentials Moment: Online Communities
04:08 – 06:15 Welcome to the show, Jacob!
06:16 – 09:30 Disruptive Advertising
09:31 – 12:04 Connecting with the motivations behind the company
12:05 – 16:19 Identifying your customer’s pain points
16:20 – 19:27 The value of aligning with the brand, with the goal, and with the strategies
19:28 – 20:22 Strike Tax Advisory is leading the way in an $18B+ tax incentives market. Strike’s in-house R&D and Employee Retention tax experts discover unclaimed government credits available to businesses. Strike is helping small and large businesses reinvest this assistance back into the business to continue growing.
20:23 – 26:40 EOS – Entrepreneurial Operating System
26:41 – 29:20 Resources that had been transformational for Jacob
29:21 – 32:41 What’s the thing you are most afraid to share that you shouldn’t share today, Jacob?
32:42 – 36:00 Where do you see yourself in the next 5 to 10 years?
36:01 – 40:55 Jacob’s target clientele
40:56 – 44:11 Rhea and Jacob discuss workplace culture.
44:12 – 45:12 Feel free to reach out and connect with Jacob. Visit: disruptiveadvertising.com
45:13 – 46:11 Jacob, thank you so much! Share this podcast!
46:12 – 46:59 Give us a Review and I’ll give you some shout-outs!
47:00 – 47:46 Join The Marketing Expedition Community today!

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