About Dr. Catherine:
Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New Female Leader and the author of an upcoming book on appreciative intelligence. Dr. Catherine is the founder and CEO of Profitable Alignment and spearheading a movement to help people everywhere enjoy their work.
00:00 – 00:16 “I like to help people realize that Appreciative Intelligence is best used when you apply it on an individual by individual and grow from there.” — Dr. Catherine Wiberg
00:17 – 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 – 01:26 Dr. Catherine’s Bio
01:27 – 13:02 Marketing Essentials Moment: Creating a Customer Insights Strategy
13:03 – 13:50 Welcome to the show, Dr. Catherine!
13:51 – 17:26 How Dr. Catherine’s leadership journey led her to discover Appreciative Intelligence
17:27 – 22:10 Altering perspective through Reframe, Rewrite, and Redesign process
22:11 – 26:13 Influencing your company culture
26:14 – 29:50 Recognizing diversity
29:51 – 34:45 Encouraging employees to prioritize their family
34:46 – 35:37 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.
35:38 – 42:10 Creating a comparison and empowerment tool
42:11 – 45:07 “Emotions are a temporary message to your soul.”
45:08 – 46:16 You can reach Dr. Catherine Wiberg at: linkedin.com/in/catherinewiberg
46:17 – 47:14 Words of wisdom from Dr. Catherine
47:15 – 47:47 Thank you so much, Dr. Catherine!
47:48 – 48:43 The New Female Leader: A Woman’s Dynamic Guide to Leadership Book
48:44 – 48:50 Share this podcast! Enjoy your marketing journey!
48:51 – 49:36 Join The Marketing Expedition Community today!
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