Episode 180 | How to Thrive in the Influence Economy with Kurt Uhlir

May 11, 2023

About Kurt:

Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years, and the agent businesses behind them, to identify what works and what doesn’t in modern marketing.

Podcast Notes:

00:00 – 00:17 “Cost-per-click has gone up in the last like 12 months. So, this is not the time for most businesses to have the extra margin to be dumping a whole bunch into Pay-per-click…” — Kurt Uhlir
00:18 – 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:38 – 01:50 Kurt’s Background
01:51 – 07:55 Marketing Essentials Moment: Brand Awareness
07:56 – 09:38 Welcome to the show, Kurt!
09:39 – 13:50 Location-based Marketing
13:51 – 18:02 Evolution of Social Media Management Tools
18:03 – 24:51 Influencer Marketing Advantages
24:52 – 27:42 Effectiveness of follow-ups
27:43 – 28:32 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.
28:33 – 32:00 Learn to Diversify
32:01 – 33:33 Books that Kurt recommends for High-Growth Leaders
33:34 – 36:40 Establishing a healthy company culture as a Servant leader
36:41 – 41:24 Displaying empathy at the workspace
41:25 – 48:19 Market Competition for Real Estate
48:20 – 53:03 Utilizing AI technology and machine learning tools
53:04 – 54:28 Repurposing your content to appeal to the right audience
54:29 – 55:42 Kurt helps people build great companies! Visit: kurtuhlir.com
55:43 – 56:04 Thank you so much, Kurt!
56:05 – 56:42 Share this podcast! Enjoy your marketing journey!
56:43 – 57:28 Join The Marketing Expedition Community today!

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