Episode 179 | Helping Aspiring Mom Entrepreneurs with Elayna Fernandez

May 4, 2023

About Elayna:

Elayna Fernandez’s mission is to help moms break cycles, find peace, and feel whole, so they can become peaceful, present, playful, and on purpose. She created The Positive MOM Community, a free space to help aspiring mom entrepreneurs turn their painful stories into bestselling books, profitable courses, and well-crafted impactful talks, so they can earn passive income as inspiring messengers and digital entrepreneurs. As a single mom of four daughters and having experienced extreme poverty, she knows firsthand that when moms process their trauma, they can raise their children in a positive environment. When she’s on the stage, she weaves the tragedy, trauma, and turmoil she’s endured into her storytelling to inspire moms to validate their own pain, so they can feel seen, safe, and supported and help others do the same. She knows that we can all create a positive destiny, no matter how painful our history.

Podcast Notes:

00:00 – 00:17 “How you show up with everyone is going to be your best marketing.” — Elayna Fernandez
00:18 – 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 – 02:27 Elayna’s Bio
02:28 – 09:20 Marketing Essentials Moment: Importance of Having a Content Calendar
09:21 – 11:56 Welcome to the show, Elayna!
11:57 – 13:39 Setting strong boundaries
13:40 – 18:47 Connecting and relating to people through storytelling
18:48 – 23:32 The Struggle of Motherhood
23:33 – 25:20 Spreading the message of validation
25:21 – 30:12 Using analytics to determine your target audience profile
30:13 – 30:57 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care.
30:58 – 36:53 Owning your expertise to inspire others
36:54 – 39:36 Creating a safe environment as you grow your community
39:37 – 42:53 Social listening facilitates efficient marketing research.
42:54 – 47:11 Forming value-based partnerships and collaborations
47:12 – 50:00 Being a compelling brand ambassador is essential to attracting sponsorships.
50:01 – 51:58 Be positive and you’ll be powerful! Visit: thepositivemom.com
51:59 – 52:27 Thank you so much, Elayna! Enjoy your marketing journey!
52:28 – 53:15 Join The Marketing Expedition Community today!

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