Episode 178 | Identifying Potential Referral Partners Using LinkedIn with Dan Purdy

Apr 27, 2023

About Dan:

Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran of numerous Fortune 500 companies, a published author, and a Lean Six Sigma Black Belt. As an entrepreneur himself, Dan started 4 ventures with 2 exits. He speaks with entrepreneurs and business owners daily, qualifying them for a 2-hour FREE advising session with one of Cultivate Advisors’ 60+ experienced business advisors in 160+ industries. 

Podcast Notes:

00:00 – 00:24 “One or two connections could actually turn into not hundreds of thousands but millions based upon the various degrees of separation between me and them.” — Dan Purdy
00:25 – 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 – 01:52 Dan’s Background
01:53 – 11:00 Marketing Essentials Moment: How to spend your Marketing Budget
11:01 – 12:07 Welcome to the show, Dan!
12:08 – 13:10 F.I.R.E.S. (financial, internal, relational, external, and spiritual)
13:11 – 17:03 Cultivate Advisors – Visit: linkedin.com/company/cultivateadvisors
17:04 – 22:25 Expanding client base through LinkedIn and organic outreach
22:26 – 25:43 Growing your network through referrals
25:44 – 27:02 Getting access to opportunities to interact with huge entrepreneurs because of referral partners
27:03 – 27:48 Misfits Markets. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices.
27:49 – 31:39 Using an AI tool that will encourage leads to engage in a conversation on LinkedIn
31:40 – 33:25 Developing authentic relationships
33:26 – 36:36 Getting off AI automation to engage in more genuine, honest human interaction
36:37 – 39:19 Targeting your ideal client persona
39:20 – 42:11 How to give value to your messaging
42:12 – 47:08 The Arctic Survival game
47:09 – 48:45 Sign up for a free 2-hour advisory session. Visit: cultivateadvisors.com
48:46 – 48:55 Thank you so much, Dan!
48:56 – 49:20 Give us a review! Enjoy your marketing journey!
49:21 – 50:05 Join The Marketing Expedition Community today!

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